Monthly Archives: November, 2008
Value from Customer Satisfaction Surveys
It has been said that criticism is the schoolbook from which we learn. Many businesses however avoid encouraging customer feedback on the off chance it may be negative. The fact is that it’s the negative feedback which will be of most benefit to you if you are committed to growing your business based on outstanding service.
Neighbourhoods – Real or Imagined?
The concept of a neighbourhood is one that many hold dear; childhood memories of the crazy old lady down the street are cherished and our early views of the world and how people interact within it are formed. The notion of ‘neighbourhood’ is also now key to the concept of localised search. As agents then, how do we ensure we get it right and promote it effectively?
Its All About Tracking Conversions
As agents spend more and more of their marketing budget on online advertising, it is important that they truly understand what does or does not work for them. This becomes doublely important with agencies throughout the world under financial pressure and needing to make sure that whatever they spend on marketing generates results.
The following excellent article was recently published by Mike Carter in his Zoomf Blog under the title “2009, year of tracking the conversions”.
Email Newsletters – Awareness, Loyalty, Leads
Many estate agencies and individual brokers only dabble in publishing newsletters while others view it as a vital tool in the marketing and advertising mix.
From a prospective customer point of view, newsletters are a great channel for positioning you and your company as a leader but that does not mean the newsletter is all about you. The positioning of you as a leader in your area comes from focusing on the needs of customers / prospects and providing information which is for and all about your market.
Writer’s Block?
Writing sassy and successful advertisements is a skill – one that some individuals make a living out of. But what if it’s only one part of a myriad things you have to do? Such is the lot of an estate agent.
Selling Online Advertising to Vendors
Obtaning new listings is the life blood of almost all estate agencies. However many realtors gloss over the Internet when presenting to prospective sellers or landlords even though this medium has been the single most important innovation to the way we do business. Here are some tips and techniques in selling online advertising to vendors.
Using YouTube to Advertise Properties
With the economy tightening in the US, agents exploring more and more innovative ways in which they can market their properties. One way is to put a video of a property up on YouTube (its free!) and hope for leads to be generated.
The question is, will this actually generate any leads for the realtor?
Know Where Your Leads Are Coming From
It is vital for every real estate office to have processes in place to effectively monitor enquiry, ascertain the source and ensure leads are followed up. This entry looks at
Dont Be Baffled by Stats
Portal sites around the world use a range of statistics when marketing themselves to agents. However, these stats are always large and often mean nothing. The real question is, what information should an agent be asking for when looking at which portal to use?
Essential Inclusions For Your Website
Everyone knows you need a website for your agency. But it’s not good enough any longer to have just any old website. It needs to be fabulous with the latest gizmos and tricks – or does it? Here’s a list of the most important things to include – and leave out of – on your agency website.
Loading ...