Author Archives:
Email Newsletters: Awareness, Loyalty, Leads
Many estate agencies and individual brokers only dabble in publishing newsletters while others view it as a vital tool in the marketing and advertising mix.
Terms Used in Online Advertising
If you are into display advertising, or even just advertising on a portal, you are likely to be confronted with a number of terms used to cover aspects of Internet advertising. It’s good to know a little bit more about what they actually mean, so we’ve put together the following list:
Back to Basics: Why Advertise Online?
propertyadguru.com occasionally receives requests for information on how to list a property online. While this may sound like a strange question to some, we think the fact that this question is still being asked probably reflects reluctance amongst some agents to make the jump to online advertising.
The reason we think online advertising is worthwhile is simple: it’s the fastest growing source of enquiry.
It’s More Than Just An Ad On A Portal
Online users are becoming more and more sophisticated about their expectations of online marketing. So it is vital that they have at their disposal a wide range of advertising options, particularly on property portals.
Obtaining Instructions Part 2: From Theory to Practice
Here is one practical example of how you can implement an early relationship building exercise with potential sellers.
Obtaining Instructions Part 1: Developing Relationships Online
Lead generation initiatives aren’t always about delivering leads ready for business that day. In fact a number of the more successful programs are focused on establishing contact with potential customers as they are just starting to think about selling their home.
Nurturing Your Leads Part 2: Become a Leader by Adding Value
![[image: flickr/Hamed Saber]](http://propertyadguru.com/wp-content/uploads/2009/02/leader_hamed_saber-150x150.jpg "leader_hamed_saber")
As we discussed in Part 1 of our series on nurturing your leads, whether generated by your own website or through one of the major property portals, leads need to be handled, swiftly, effectively and with a surety to provide concise and relevant information. The way you respond to any leads can not only bring you business, but also position you as a leader in your field.
Nurturing Your Leads Part 1: Turning Leads into Real Business
![[image: flickr/digicla]](http://propertyadguru.com/wp-content/uploads/2009/02/watering_digicla-150x150.jpg "watering_digicla")
Whether generated by your own website or through one of the major property portals, leads need to be handled, swiftly, effectively and with a surety to provide concise and relevant information.
Create a Buyer Register
An extensive customer database, built by encouraging potential buyers to register their details with you, is an excellent tool for 3 reasons: listing, keeping advertising costs down and attracting seller leads
Value from Customer Satisfaction Surveys
It has been said that criticism is the schoolbook from which we learn. Many businesses however avoid encouraging customer feedback on the off chance it may be negative. The fact is that it’s the negative feedback which will be of most benefit to you if you are committed to growing your business based on outstanding service.
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