Tag Archives: Listings
Google’s Latest Releases Part 3: New Maps Perspective
With so many new releases from Google over the past week, you could be forgiven for feeling a little over-saturated. As we’ve already discussed, Google’s new real-time search and personalised results raise some questions in terms of online advertising for agents. Thankfully, Google’s latest release looks positive for the world of online real estate advertising.
Top 10 Tips for Great Listing Copy
How do you walk that fine line, outlining all the positives a property has to offer without stretching the truth, and promoting it to the right audience without leaving other buyers out?
More Real Estate Upgrades from Google Maps
Google Maps’ Australian team have just announced another round of upgrades to the Google Maps real estate search, this time focusing on keyword use and listing information.
The Google Maps blog explains that the introduction of new search technology will bring up listing results for searches that use phrases such as “real estate,” “home for sale Sydney” or “homes for rent near Perth”.
This new search option comes after Google Maps added a real estate option to the “more” menu, allowing users to view a layer displaying listings, earlier this month.
zillow.com: What Makes A Good Listing?
Online real estate marketplace zillow.com has published a blog post revealing the qualities of the best-performing ads, and lowest performing ads, on its website.
Top 10 Tips for Making Your Listings Stand Out
While we think all listings should always be best they can be, it’s a competitive world out there and sometimes you want your listings to really shine, so here are propertyadguru.com’s Top 10 Tips for making your listings stand out.
Give Your Listings Web Appeal
A recent post on the blog of zillow.com, a leading US real estate marketplace, talks about how “web appeal” is the new curb appeal. So what exactly is web appeal?
It’s More Than Just An Ad On A Portal
Online users are becoming more and more sophisticated about their expectations of online marketing. So it is vital that they have at their disposal a wide range of advertising options, particularly on property portals.
What Makes a Good Property Ad
When puting a listing onto an agent or a portal site, it is important that the listing has enough information for the reader to make an informed decision about the property. If you do this, you will receive high quality leads from potential buyers and sellers.
There are a number of key elements that make up a quality listing. This entry looks at each of those key elements.
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