September 3, 2010

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Listing Titles: How to Get People Clicking

How do you title your listings? Do you try to squeeze in as much detail as possible, or do you aim to appeal to home hunters with more expressive language?

Strategies for Great Video Listings

videolisting


We’ve talked before about easy fixes to take video listings from amateur to attention-grabbing. Today, we…

Real Estate Website Tips from propertypal.com

realestatewebsite

In this guest post, propertypal.com internet marketing manager Paul Anthony goes into detail about why great real estate websites matter, and how you can create one.

Nestoria’s Tips for Great Listings

Tell it straight

In this guest post, Nestoria Australia’s Kat Parr Mackintosh shares her tips on what it takes to make a listing rise above the rest.

It’s More Than Just An Ad On A Portal

Real estate clients’ expectations of online marketing are continuing to grow, so it’s vital that we give them access to a wide range of advertising options, particularly on property portals.

Listing Checklist: Don’t Leave These Out

listings

If you’re resources are stretched, aim to hit these five basic targets to ensure your listing isn’t overlooked.

Google’s Latest Releases Part 3: New Maps Perspective

truliaperspective

With so many new releases from Google over the past week, you could be forgiven for feeling a little over-saturated. As we’ve already discussed, Google’s new real-time search and personalised results raise some questions in terms of online advertising for agents. Thankfully, Google’s latest release looks positive for the world of online real estate advertising.

Top 10 Tips for Great Listing Copy

How do you walk that fine line, outlining all the positives a property has to offer without stretching the truth, and promoting it to the right audience without leaving other buyers out?

More Real Estate Upgrades from Google Maps

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Google Maps’ Australian team have just announced another round of upgrades to the Google Maps real estate search, this time focusing on keyword use and listing information.

The Google Maps blog explains that the introduction of new search technology will bring up listing results for searches that use phrases such as “real estate,” “home for sale Sydney” or “homes for rent near Perth”.

This new search option comes after Google Maps added a real estate option to the “more” menu, allowing users to view a layer displaying listings, earlier this month.

zillow.com: What Makes A Good Listing?

Online real estate marketplace zillow.com has published a blog post revealing the qualities of the best-performing ads, and lowest performing ads, on its website.