September 3, 2010

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Twitter Recommends: Time to Dive In?

More than likely, at least some of the agents holding off on joining Twitter simply don’t know how to get started – after all, Twitter’s simple interface comes with few instructions. Over the past few days, however, a new “who to follow” feature has gone live that makes Twitter a whole lot easier to use.

How to Work Social Listing Options

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US real estate marketplace zillow.com has just plunged its listings into the social web with the addition of a “share” button on its home details pages. The question is, how should agents make use of this feature?

Survey: Social Media Can’t Reach Every Resident

The results of a national US-based survey suggest social media may not be the most effective marketing strategy when it comes to apartment residents.

Social Media a Key Component of Fortune 500

A recent study by Burson-Marsteller found that 79 per cent of the largest 100 companies in the Fortune Global 500 index are using at least one social media platform.

Facebook and Twitter Still Growing

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The latest figures from comScore tell a very convincing story about the growth of Facebook and Twitter – both social networks are still gaining users.

Twitter for Real Estate: New Tool Tracks Questions

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In our Top 10 Tips for Real Estate Agents Using Twitter, we touched on the importance of those extra Twitter-related applications that keep popping up. Replyz is one such offering, and it looks like it could take the hassle out of finding and connecting with potential clients.

How Do You Like Your Leads?

What do you count as a lead, and how much are you paying for them?

Tiny Market Share Isn’t Stopping Twitter Marketers

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The latest US-based figures from Hitwise show Twitter is the fourth most popular online social network with a tiny market share of just over one percent.

Twitter: The Ultimate Time-Waster?

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What’s the defining factor that makes Twitter a valuable business tool rather than a waste of time? Successful Twitter users have these factors in common:

Are Social Networks Still Growing?

The value of social media for real estate agents has been a hot topic for some time now, and we’ve spent a lot of time considering how best to make tools like Facebook and Twitter work to generate business.

Today, we thought we’d take a step back and look at whether online social networks still have the momentum that has made them so crucial to agents around the world so far.