Featured Articles

Give Your Listings Web Appeal

A recent post on the blog of zillow.com, a leading US real estate marketplace, talks about how “web appeal” is the new curb appeal. So what exactly is web appeal? ... More »

Can Social Media Generate Leads?

Real estate agents and brokers the world over are jumping online and engaging with social media: blogging, vlogging, Facebooking, Twittering, and anything else they can... More »

Controlling Your Online Reputation

A company’s online reputation is arguably as important as its “real world” status, only more difficult to control. We recently discussed myfrontsteps.com and it’s... More »

It’s More Than Just An Ad On A Portal

Online users are becoming more and more sophisticated about their expectations of online marketing. So it is vital that they have at their disposal a wide range of advertising... More »

Maximising Leads from Portal Sites – Part 2

In part one of this article about how agents can maximise leads from portal sites we looked at the importance of the quality of the advertisement. In part two, we’re going... More »

Maximising Leads from Portal Sites – Part 1

When an agent advertises on a portal site, they want to maximise the leads that they are generating from that site. Agents tend to upload all their listings onto a site... More »

Obtaining Instructions Part 2: From Theory to Practice

In Part 1 of this article we discussed the theory that the way you present yourself on property portals, your own web presence and the way you go about handling leads is a... More »

Obtaining Instructions Part 1: Developing Relationships Online

Lead generation initiatives aren’t always about delivering leads ready for business that day. In fact a number of the more successful programs are focused on establishing... More »

A Closer Look: Using Online Video

Unless you’ve been hiding under a rock, you’d know that videos are becoming more and more essential to real estate websites and particularly to any real estate marketing,... More »

Nurturing Your Leads Part 2: Become a Leader by Adding Value

As we discussed in Part 1 of our series on nurturing your leads, whether generated by your own website or through one of the major property portals, leads need to be handled,... More »

Nurturing Your Leads Part 1: Turning Leads into Real Business

“] Whether generated by your own website or through one of the major property portals, leads need to be handled, swiftly, effectively and with a surety to provide concise... More »

Vancouver Realtor’s Creative 72 Hour Open House

It seems Canada is leading the way with innovative agents grabbing onto any new technology they can find in order to sell properties and offer their knowledge and services. ... More »

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Yesterday
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