September 3, 2010

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Google AdWords, SEO & Blogging: A UK Perspective – Part Two

In part two of his article, Harwards sales and marketing director Bruce Fenton talks about how UK agents can use Google AdWords, SEO and blogs to their advantage.

Google AdWords, SEO & Blogging: A UK Perspective – Part One

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“The residential property industry in the UK has seemingly resisted the movement towards e-business methodologies, unlike our brethren in the US.”

AdWords Tips from Google

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If you’re a fan of Google’s AdWords and you have one a half minutes to spare, you might want to check out this latest video that gives some handy tips for AdWords campaigns.

Google Maps Highlights Real Estate

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Google Maps has announced changes to its real estate listings and a new Comparison Ads tool for mortgages.

Video Promotion Streamlined with AdWords

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Real estate professionals who use YouTube to promote their listings will now benefit from a new, streamlined process available through Google AdWords.

reply.com New Online Marketing Platform

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Online marketing platform reply.com has announced the launch of the world’s first marketplace for Enhanced Clicks. The company says it is on a mission to make Internet marketing available to businesses of any size by making it easy and profitable to generate locally-targeted and category-specific traffic.

Small Screen – Big Opportunity

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The Official Google Mobile Blog yesterday announced that Adwords advertisers can now target their ads to searchers using mobile devices such as iPhones and G1 and other mobile devices with full HTML web browsers. This opens up a whole new opportunity for advertisers who wish to target specific local mobile users – a fantastic opportunity for real estate professionals keen to reach their local audience.