September 3, 2010

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Advertisers Boost Facebook Spending

Facebook’s biggest advertisers have increased spending by at least 10-fold over the past 12 months, while some advertisers have boosted their spend 20-fold or even more.

How to Work Social Listing Options

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US real estate marketplace zillow.com has just plunged its listings into the social web with the addition of a “share” button on its home details pages. The question is, how should agents make use of this feature?

Five Facebook Pitfalls and How to Avoid Them

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We’ve put together the top five things to avoid if you want to make sure your efforts on Facebook don’t go to waste.

Using your Facebook Status Creatively

While the common trend is to update your Facebook fans with promotions and news about your brand or business, some companies use their page’s status in a very different way.

Survey: Social Media Can’t Reach Every Resident

The results of a national US-based survey suggest social media may not be the most effective marketing strategy when it comes to apartment residents.

New Tool Scores Your Facebook Page

We’ve just come across a free evaluation tool that could help real estate agents aiming for better Facebook pages – Vitrue’s Social Page Evaluator.

Social Media a Key Component of Fortune 500

A recent study by Burson-Marsteller found that 79 per cent of the largest 100 companies in the Fortune Global 500 index are using at least one social media platform.

Great Examples of Effective Facebook Pages

Sobox editorial consultant Richard Fellner has tipped us off to a great article on effective Facebook pages for business at penn-olson.com.

Facebook and Twitter Still Growing

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The latest figures from comScore tell a very convincing story about the growth of Facebook and Twitter – both social networks are still gaining users.

How Facebook is Changing the Real Estate Industry

This week’s guest post from Sobox editorial consultant Richard Fellner takes a look at how real estate agents are using Facebook to stay one step ahead.