September 3, 2010

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Advertisers Boost Facebook Spending

August 12, 2010 By Alice Allan Leave a Comment

Facebook’s biggest advertisers have increased spending by at least 10-fold over the past 12 months, while some advertisers have boosted their spend 20-fold or even more.

Filed Under: Display Ads, Promoting Your Brand, Social Media Tagged With: , , ,

How to Work Social Listing Options

July 28, 2010 By Alice Allan Leave a Comment
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US real estate marketplace zillow.com has just plunged its listings into the social web with the addition of a “share” button on its home details pages. The question is, how should agents make use of this feature?

Filed Under: Portal & Industry News, Promoting Your Brand, Social Media, USA & North America Tagged With: , , ,

Five Facebook Pitfalls and How to Avoid Them

July 16, 2010 By Alice Allan Leave a Comment
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We’ve put together the top five things to avoid if you want to make sure your efforts on Facebook don’t go to waste.

Filed Under: Featured, Promoting Your Brand, Social Media, Winning Listings / Instructions, Your Online Marketing Plan Tagged With: ,

Using your Facebook Status Creatively

July 8, 2010 By Alice Allan Leave a Comment

While the common trend is to update your Facebook fans with promotions and news about your brand or business, some companies use their page’s status in a very different way.

Filed Under: Promoting Your Brand, Social Media Tagged With: , ,

Survey: Social Media Can’t Reach Every Resident

July 7, 2010 By Alice Allan 1 Comment

The results of a national US-based survey suggest social media may not be the most effective marketing strategy when it comes to apartment residents.

Filed Under: Featured, Measuring Advertising Performance, Promoting Your Brand, Social Media, Tracking Results, Winning Listings / Instructions, Your Online Marketing Plan Tagged With: , ,

New Tool Scores Your Facebook Page

July 2, 2010 By Alice Allan Leave a Comment

We’ve just come across a free evaluation tool that could help real estate agents aiming for better Facebook pages – Vitrue’s Social Page Evaluator.

Filed Under: Promoting Your Brand, Social Media Tagged With: , , ,

Social Media a Key Component of Fortune 500

July 1, 2010 By Alice Allan Leave a Comment

A recent study by Burson-Marsteller found that 79 per cent of the largest 100 companies in the Fortune Global 500 index are using at least one social media platform.

Filed Under: Promoting Your Brand, Social Media, Winning Listings / Instructions, Your Online Marketing Plan Tagged With: , , , ,

Great Examples of Effective Facebook Pages

June 24, 2010 By Alice Allan Leave a Comment

Sobox editorial consultant Richard Fellner has tipped us off to a great article on effective Facebook pages for business at penn-olson.com.

Filed Under: Featured, Promoting Your Brand, Social Media Tagged With: ,

Facebook and Twitter Still Growing

June 23, 2010 By Alice Allan Leave a Comment
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The latest figures from comScore tell a very convincing story about the growth of Facebook and Twitter – both social networks are still gaining users.

Filed Under: Promoting Your Brand, Social Media, Tracking Results, Understanding & Using Statistics Tagged With: , ,

How Facebook is Changing the Real Estate Industry

June 18, 2010 By Alice Allan Leave a Comment

This week’s guest post from Sobox editorial consultant Richard Fellner takes a look at how real estate agents are using Facebook to stay one step ahead.

Filed Under: Promoting Your Brand, Social Media, Winning Listings / Instructions, Your Online Marketing Plan Tagged With: , ,
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