Tag Archives: mobile phones
Tracking the Mobile Momentum
At the start of the year, we looked at what 2010 might have in store for real estate agents. One of our predictions was that a mobile presence will become a necessity for agents this year.
2010: What’s in Store for Agents?
With the effects of the global financial crisis still being felt in plenty of places around the world, many real estate agents will be more than happy to see 2009 come to a close. “Recovery” is the word on everyone’s lips as we start the first year of the next decade, even though no one can really predict how long it will take.
The new year’s technology trends are probably just as difficult to pinpoint, but that won’t stop us from trying. Here’s what propertyadguru.com sees in its crystal ball for 2010:
Mobile Websites: A Closer Look
The recent National Association of Realtors conference in San Diego highlighted a number of technology trends emerging in the world of real estate. One of these was the use of mobile Internet, and we looked into whether agents should create their own mobile websites or invest in a branded, downloadable application.
The important thing to consider when choosing between these options is who your audience is, and how they will use your mobile presence. The cost of developing a downloadable application might be appropriate if you targeting a large, tech-savvy audience. If, on the other hand, you don’t foresee a huge return on investing a branded application, stripping back your existing website to make it mobile-friendly might be more suitable.
One thing is clear: ignoring the mobile option is a risky strategy. Sales of Internet-enabled phones are increasing in Australia, the US, the UK and the Asia Pacific.
planetRE Launches New Mobile Portal
planetRE has launched a new “convergence portal” for mobile phones it says will give agents an advantage in influencing consumers.
New iPhone App: Social Media Calling
A new iPhone app, just launched at the DEMO 2009 Conference on emerging technologies, is aiming to change the simple act of making a phone call.
US Ad Spending to Move to Mobiles
A new US based report suggests mobile phones will see increasing investment from advertisers over the next five years, but another analysis raises doubts over whether consumer use will be able to keep up.
Centrl Offers Social Real Estate Search
Centrl describes itself as “a location based social network”. Along with information on the nearest venues, events and businesses, the free application also displays real estate listings.
Three New Options in Mobile Advertising
The latest developments in mobile phone technology for real estate professionals are focused on giving potential buyers property information on the move and generating more high-quality leads.
Two More Mobile Apps Surface
Real estate applications for iPhone and other mobile devices are gradually becoming commonplace. Two new offerings have recently been released with both agents and clients in mind.
New Mobile Option Links Print to Web
A new Australian website has surfaced that provides a link between print advertising and real estate on the mobile phone.
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