September 3, 2010

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roost.com Swaps Listings for Social Strategies

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Until recently, roost.com had been steadily expanding its presence as a US-based real estate search engine. But over the past few months, the people behind this website have been watching Facebook’s exponential growth, and changing their strategy accordingly.

Online Marketing Snapshot from eROI

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A new study of over 500 online marketers by eROI reveals some interesting trends in mobile marketing and social media strategies.

Ad Spending Up in US, Down in UK

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Small businesses in the US are spending more on paid advertising and getting more online conversions than they were a year ago, according to a new report from online advertising company WebVisible.

Website Spotlight: remax-newengland.com

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remax-newengland.com has just renovated its blog, promising “a wealth of consumer and agent information.” Let’s take a look at what this blog does well, and what improvements could be made.

How to Work Social Listing Options

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US real estate marketplace zillow.com has just plunged its listings into the social web with the addition of a “share” button on its home details pages. The question is, how should agents make use of this feature?

Location-based Marketing from homefinder.com

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Agents aren’t the only people in the real estate industry getting in on the growing location trend. Now, US-based listings website homefinder.com is starting up its own location-based marketing campaign.

New Widgets from frontdoor.com

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frontdoor.com, the real estate website of cable network channel HGTV, has introduced a set of free, self-serve widgets offering access to video and real estate content.

Website Spotlight: blogbythebay.com

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blogbythebay.com has just been nominated for one of inman.com’s 2010 Innovator Awards, so we wanted to check out what makes this blog so special.

Move Inc. Makes Real Estate Marketing More Social

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realtor.com owner Move Inc. is catching on to the importance of social media for real estate agents, integrating new social features into the latest release of Top Producer 8i.

Website Spotlight: jimolenbush.com

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When website designers Vandelay Design put up their 27 of the best real estate websites list last week, we had to take a look at who made the cut.