September 3, 2010

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What We Can Learn from Old Spice

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The idea must have sounded ridiculous at first. “Let’s get the Old Spice guy to answer random questions from people on YouTube. It’ll be huge!”

Golden Rules for Social Media ROI

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There’s no doubt social media has become a mainstay in our online lives. Whether it’s through a Facebook…

Video Promotion Streamlined with AdWords

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Real estate professionals who use YouTube to promote their listings will now benefit from a new, streamlined process available through Google AdWords.

LinkedIn the Favourite: CAR Survey

The CAR’s annual Use of Technology Survey, revealing LinkedIn, YouTube and MySpace as the three most popular social networking websites for Realtors.

New iPhone App for Easy Video Posting

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WellcomeMat is now offering an iPhone application it claims will make it “easier to post a video for a property that it is to post photos”.

Challenges and Opportunities on the Social Web

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Virginia Cook, NAR Special Liaison for Large Firm Relations, says that social media presents “both opportunity and challenge”.

Coldwell Banker’s Interactive Billboard

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Talk about big time advertising for your listings and website: Real estate company Coldwell Banker has launched an interactive billboard in New York City’s Times Square.

Coldwell Banker’s Channel Going Strong

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Coldwell banker’s YouTube channel is among the top 10 most-viewed branded channels on YouTube, according to inman.com.

Online Video Continues to Grow

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The latest website to join the online real estate video fray is estateagentvideos.com, created by London based video production company MUXI.

Coldwell Banker Moves to YouTube

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US based agency Coldwell Banker Real Estate LLC has launched its own YouTube channel to promote its listings.