About a week ago, an email newsletter landed in the propertyadguru.com inbox that really stood out. It wasn’t for its great use of pictures or even a catchy subject line - it was simply because the email began by reaching out to its readers.

Email marketing and list manager MailChimp has just doubled its freemium plan, making its service free for lists with up to 2,000 members. What’s so great about MailChimp? The main advantage for agents is its tracking capability.

Having looked at some of the latest research on the best times to blog, tweet, and post to Facebook, we wanted to touch on timing for email newsletters as well. Here are our timing tips for real estate agents who want their emails opened:

We know you’re just hours away from rushing out of the office for a well-deserved holiday, but before you go take a few moments to make sure you’ve set up your out of office email responder with all the right information.

Here at propertyadguru.com, we subscribe to our fair share of email newsletters and see some fantastic examples from real estate agents, along with some that could use a bit of work. By reading so many every day, we know what works when it comes to grabbing readers’ attention, and what sends an email straight to the trash.

As everyone gets busier in the lead-up to Christmas, non-essential emails are much likelier to be ignored. So if you’re planning to send out a Christmas email this year, follow our tips to make sure people take the time to read it.