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Aussie Widgets from pricefinder.com.au
Australian real estate agents wishing they had widgets like those available in the US and UK are in luck: pricefinder.com.au has just released a range of its own.
Top 10 Tips for Online Branding
Here at propertyadguru.com, we see plenty of examples of online branding in any given week. Some agents have their online branding down to a fine art, while others are still getting the hang of things.
Google Gives SEO Tips
Here’s one for the search engine optimisation enthusiasts out there: Google has recently released a report based on the SEO performance of pages for 100 different Google products.
The results show what’s working for Google and where things could be improved, giving the rest of us plenty of valuable SEO hints.
New Poll: Website Successes
This month, we want to know what you have found to be the most successful element on your website in terms of generating business.
New Facebook App from roost.com
US agents keen to upgrade their Facebook profiles now have a new option from roost.com: an application simply named “Social Real Estate”.
According to roost.com, the new application creates a “Real Estate” tab on the Facebook pages of real estate agents and brokers. It can then display city-specific housing, education, and walkability data to create more engagement with your contacts.
ClickTale Wants to Track Your Audience
You might not have heard of ClickTale yet, but the web analytics service, which has been around since way back in 2006, is gradually cementing its place as the darling of analytics scene.
What’s so amazing about ClickTale? Put simply, creates videos that show what your website visitors are doing by capturing each mouse move, click, and keystroke.
Tracking the Mobile Momentum
At the start of the year, we looked at what 2010 might have in store for real estate agents. One of our predictions was that a mobile presence will become a necessity for agents this year.
tweetmehomes.com Lists on Twitter
One of the big debates surrounding the use of Twitter in real estate is whether listings should be broadcast through the social networking tool. Some argue that Twitter should be all about relationship building, while others say the occasional listing is perfectly ok to include. Still others are in favour of Twitter accounts that only tweet listings, maintaining they will only reach those who are truly interested.
tweetmehomes.com is a new US-based Twitter service that comes down firmly on the “listings only” side of the debate.
Blogs: The Good, The Bad, and The Ugly – Part 2
Now that we’ve had a general discussion on some of the principles and pitfalls of blogging, let’s take a closer look at some specific ways to keep your blog in the “good” category and out of the other two.
floorplanner.com Upgrades for Agents
Floor plans are often the missing piece of the puzzle for listings. Great photos and an informative description are covered by a lot of agents, but not all are in the habit of adding a floor plan to the mix.
This is a shame because a floor plan is an important part of maximising the number of leads you receive from property portals. In fact, research from Dutch company Heliview found 53 percent of house hunters were more likely to spend time looking at a listing if a floor plan was included. (For an in-depth look at how to maximise your portal leads, check out Simon Baker’s articles here.)
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