The results of a yearly survey by US real estate website homegain.com reveal some surprising trends when it comes to the marketing strategies real estate agents are using.
Previously on Property Ad Guru: Lead Generation
May 10, 2011 By Leave a Comment
Leads are the lifeblood of any successful real estate agency, so is your online marketing working as well as it could to bring you new business? If not, check out our top posts on lead generation:
The Top Five (Free) Google Tools for Agents
May 2, 2011 By 1 Comment
Besides the search engine, what other Google tools should real estate agents be making use of to boost their online marketing efforts? Here are our top five picks, none of which will break the bank:
Real Estate Marketing in 2011: Part Two
April 7, 2011 By Leave a Comment
Yesterday, we spoke to John L. Heithaus, chief marketing officer for Metropolitan Regional Information Systems (MRIS), the largest multiple listing service in the US, about the role of social media in real estate marketing. Today, John talks to us about agents who aren’t yet using new online marketing tools, and his predictions for the future of real estate marketing.
Real Estate Marketing in 2011: Part One
April 6, 2011 By Leave a Comment
Today, we’re taking a step back to look at the bigger picture of how real estate marketing has changed as more and more communication moves online. For a long-range perspective on this, we went to John L. Heithaus, chief marketing officer for Metropolitan Regional Information Systems (MRIS), the largest multiple listing service in the US.
Do You List on Craigslist?
March 1, 2011 By 1 Comment
Alongside this debate over whether Craigslist is a safe online marketplace, a number of real estate industry commentators have weighed in with their take on whether real estate agents should be using the website.
Agent Strategies: Real Estate Blogging that Works
February 28, 2011 By Leave a Comment
Today’s Agent Strategy comes from Heather Elias, the US real estate agent behind the impressive blog locomusings.com.
Tweaking Your Emails to Make an Impact
February 18, 2011 By 4 Comments
About a week ago, an email newsletter landed in the propertyadguru.com inbox that really stood out. It wasn’t for its great use of pictures or even a catchy subject line - it was simply because the email began by reaching out to its readers.
Quick Lead Generation Ideas from whichtestwon.com
February 17, 2011 By Leave a Comment
Agent Strategies: Narrowing Your Focus
February 15, 2011 By Leave a Comment
Today we take a peek behind the scenes at thecoralgablesstory.com, which we previously highlighted as an example of a well designed real estate website.
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