September 3, 2010

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Agent Strategies: Focus on AdWords

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Crossing paths with a Google employee was the factor that focused Tom Branch’s online marketing strategy.

Google: We’re Not in Real Estate

“We are no more in the real estate business than we are in the cafe or the museum business.” That’s the contention of Carter Maslan, Google’s director of product management, who attended the Inman News Real Estate Connect conference in San Francisco last week.

Using Google Keywords for More Traffic

Of all Google’s free tools, Google Keywords might be the most useful for real estate agents looking for more website traffic.

Google Challenging rightmove.co.uk?

The Internet is currently abuzz with the news that Google Maps has launched its property search in the UK – a similar service to that already offered to property hunters in Australia and New Zealand.

Greenlight Reveals UK Visibility Shares

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UK consulting firm Greenlight recently released a report that reveals the most visible property websites and advertisers in a Google search.

AdWords Tips from Google

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If you’re a fan of Google’s AdWords and you have one a half minutes to spare, you might want to check out this latest video that gives some handy tips for AdWords campaigns.

Business Listings now in Street View

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In another upgrade aimed at local business owners, Google has now added information about local businesses to Street View.

Rev Up Your Website

It’s now official: website speed matters, particularly if you’re concerned with where you rank in Google’s search results.

Business Logos Now on Google Maps

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Over the past few months, it’s become clear that Google Maps isn’t just about directions. With the release of Place Pages, the Favourite Places program, and a set of tools aimed specifically at real estate agents, we now know Google Maps wants to become as important to businesses as it is to people figuring out how to get from A to B.

Google Gives SEO Tips

Here’s one for the search engine optimisation enthusiasts out there: Google has recently released a report based on the SEO performance of pages for 100 different Google products.

The results show what’s working for Google and where things could be improved, giving the rest of us plenty of valuable SEO hints.