Tag Archives: Google
Google Gives SEO Tips
Here’s one for the search engine optimisation enthusiasts out there: Google has recently released a report based on the SEO performance of pages for 100 different Google products.
The results show what’s working for Google and where things could be improved, giving the rest of us plenty of valuable SEO hints.
Google’s Tools: Will You Use Them?
As you’ve probably read by now, Google Maps has just launched a big marketing push in Australia and New Zealand, along with a new website targeting real estate agents: maps.google.com.au/realestateagents. While this is an Australia and New Zealand-based push, the tools Google promotes here could be used by agents anywhere. What we want to know is, will agents get on board?
Google Reveals Real Estate “Vision”
Since Google first began adding real estate listings to Google Maps in mid-2009, the world of online real estate has been monitoring the company’s every move. Each upgrade brought more speculation on how Google was planning to change things for property portals, real estate agents, and property hunters.
Now, we have a clearer idea of where Google is headed.
Listing as a Local Business Pays Off
Ever heard of the Google Local Business Centre? No? It could be worth investigating. For one US broker, listing his business with Google paid off in a big way.
Finding the Fold with Google
For those who run their own websites, keeping content above the “fold” – the place where a web page disappears below the bottom of a browser window – can be an important issue. Ideally, content you want to draw attention to will sit above the fold, giving visitors an incentive to investigate further before they bounce back to their search results.
But because Internet users view websites through a wide range of different browsers, knowing exactly where the fold is for each of them can be tricky. To address the problem, Google have stepped in with their new Google Browser Size tool.
Google Real Estate – Should Agents Bank On It?
The news just over a week ago that Google was “entering” the UK/European market has sent the share prices of Rightmove and Seloger into a tailspin. Seloger dropped by 9% while Rightmove has plummeted a whopping 17%. Seloger has since recovered to its pre-news price while Rightmove continues to be significantly down.
So let’s look at what happened, will the property portal landscape change and is this impact on the share prices is justified.
An article by the Financial Times (Dec 2 titled “Google set to enter UK property market”) seems to have set the cat amongst the pigeons. The article stated that Google is in talks with British estate agents and that “experts” say that an entry by them to the market could pose a serious threat to existing property websites. The article didn’t talk about what Google was going to do and Google didn’t comment. So there is really not much to go on. So the only guide we really have as to what Google may do in the UK and Europe is what they have done in Australia.
Google’s Latest Releases Part 3: New Maps Perspective
With so many new releases from Google over the past week, you could be forgiven for feeling a little over-saturated. As we’ve already discussed, Google’s new real-time search and personalised results raise some questions in terms of online advertising for agents. Thankfully, Google’s latest release looks positive for the world of online real estate advertising.
Google’s Latest Releases Part 2: Personalised Results
Last Friday, Google announced it was rolling out personalised search results for everyone – even users without Google accounts. By storing 180 days worth of search activity information in an “anonymous cookie” in a user’s browser, Google can now present them with personalised search results.
In this second article in our series on Google’s new releases, we’ll look at how this new search environment could effect online real estate advertising.
Google’s Latest Releases Part 1: Real-time Search
Technology news websites are currently saturated with talk of Google’s latest releases, which range from a real-time search innovation to something called “Google Goggles”. According to cnn.com, Google has actually introduced 33 different search innovations in the past 67 days.
Most of these releases have been met with the usual mix of excitement and scepticism, so it’s not always easy to decode exactly what effect they might have. Over the next few days, propertyadguru.com will take a preliminary look at a few of Google’s new offerings and ponder what they could mean for the world of online advertising.
Online Advertising in a Social Future
CNBC’s Powering Ahead program recently looked at the future of marketing in an online world at the 2009 Ad:Tech conference.
The emerging trends for online advertising as a whole echo those seen at this year’s NAR Conference: Ad:Tech’s programming chairman Drew Ianni named social media, video and mobile as 2009’s three hottest trends.
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