Before you do a quick Google search for an image to match your text, beware: just because an image is on the Internet doesn’t mean that you can use it for free.
Make the most of your online advertising
Before you do a quick Google search for an image to match your text, beware: just because an image is on the Internet doesn’t mean that you can use it for free.
We’re all aware that a well-executed Facebook presence can pay dividends, and that a tool like Twitter can be just the thing to drive online engagement with potential customers.
But there is another, less-hyped cousin of these two popular social networks: Flickr. Done right, your Flickr presence could become yet another social source of leads.
US property search engine trulia.com has released a new paid listings package for companies that it says will make it easier for consumers to connect with brokers and agents.
According to the trulia.com blog, these premium listings place advertisements at the top of search results and include an optimised and company branded home buyer contact form along with detailed listing and lead reporting.
Earlier this year, US real estate marketplace zillow.com published a blog post detailing exactly which qualities led to good listing performance. Their data showed exterior home photographs, as well as specific neighbourhood details, attract the most attention.
Now, zillow.com has followed up with data that shows the dramatic effect photos have on the traffic a listing receives.
open2view.com, a real estate website that covers New Zealand, Australia, Canada and the US, has been caught out doctoring the weather in its listing photos.
Imagine a portal that revolves around pictures, rather than words. Rather than typing in what you want, you browse a series of images. Unconvinced? Try checking out houseofnothing.com.
Simple as it might sound to just “point and click” there are a few things to keep in mind that will ensure photos really add to your listing. Here are propertyadguru.com’s Top 10 Tips for Property Photos.
It may be cliched but photos really do tell a thousand words when it comes to advertising properties. And many people make judgement calls based solely on a single image in a line of search results, giving your property only one chance to make a great impression. So it’s imperative you get it right first time, every time.
To get fantastic photos and footage you don’t need to be an expert photographer, tech guru, or lug a video camera and film around with you. All you need is a wise investment in some select digital equipment, and some easy to use software. There are loads of companies willing to lend a hand, so to begin with, we’ve chosen just a few: virtual tours, panorama photos, and a new zoom in on the detail function.
Advertising Australia blogging blogs century 21 coldwell banker copywriting Customer Management display advertising email Email Newsletters estatecreate.com facebook FindaProperty.com Google google maps iPhone iPhone App leads Listings mobile advertising mobile phones NAR National Association of Realtors Online Advertising online video Photos Property Listings realestate.com.au rightmove.co.uk SEO single property websites social media social networking top 10 tips trulia.com twitter UK US Video video tours website content widgets YouTube zillow.com
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