“I don’t believe in high pressure sales,” says Florida real estate agent Christina Miller. “I think people have had enough of the hard sell.”
Golden Rules for Social Media ROI
January 27, 2010 By
Big Changes at zillow.com
December 17, 2009 By Leave a Comment
We knew something was up at zillow.com when it posted a “site down temporarily” note on its blog on Monday.
The next post confirmed our suspicions: zillow.com was adding the option to list rental properties on its US-based real estate marketplace. By the next morning, zillow.com was already touting the first ten listings to take advantage of the new option, and dealing with a wave of questioning regarding its new pricing strategy: US$9.95 for a 180 day listing.
The comments were relatively quiet on zillow.com’s own blog, but over at 1000watt blog and agentgenius.com things were different, prompting zillow.com’s spokespeople to respond.
NAR: Buyers Relying on Referrals
December 8, 2009 By 5 Comments
The US National Association of Realtors recently released its 2009 Profile of Homebuyers and Sellers and the results show an even heavier reliance on the Internet to find homes than in 2008.
The often-quoted statistic from the 2008 NAR report had 87 percent of US home buyers looking online for their next home. According to figures posted by Sara Bonert, zillow.com’s director of broker relations, that figure has now risen to 90 percent.
Bonert’s blog post also shows that looking online for properties was the first step taken by both first time and repeat buyers, rather than contacting an agent. Buyers spent an average of two weeks on this initial property search before they decided to find an agent to help them with the buying process.
Back to Basics: Why Advertise Online?
November 27, 2009 By 2 Comments
propertyadguru.com occasionally receives requests for information on how to list a property online. While this may sound like a strange question to some, we think the fact that this question is still being asked probably reflects reluctance amongst some agents to make the jump to online advertising.
The reason we think online advertising is worthwhile is simple: it’s the fastest growing source of enquiry.
New Pay-Per-Lead Service at rentlinx.com
October 28, 2009 By 1 Comment
US rental property listing website rentlinx.com is offering a new pay-per-lead service.
Three New Online Time Savers
October 27, 2009 By Leave a Comment
Here are three of the latest offerings from the world of online time savers.
SlideShare Unveils Business Options
October 12, 2009 By Leave a Comment
SlideShare has announced two new options for business users.
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