September 3, 2010

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Ad Spending Up in US, Down in UK

webvisible

Small businesses in the US are spending more on paid advertising and getting more online conversions than they were a year ago, according to a new report from online advertising company WebVisible.

UK Agents Aren’t Tracking Traffic

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The results of a recent survey by property specialists movewithus suggests there are plenty of UK agents out there who are not tracking their website traffic.

Agent Strategies: Listings Are Not Enough

phillipsandstubbs

This week’s agent strategy comes from Edward Gailey, lettings manager at UK agency Phillips and Stubbs, who says links to listings are not enough to attract the public’s attention.

Google AdWords, SEO & Blogging: A UK Perspective – Part Two

In part two of his article, Harwards sales and marketing director Bruce Fenton talks about how UK agents can use Google AdWords, SEO and blogs to their advantage.

Google AdWords, SEO & Blogging: A UK Perspective – Part One

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“The residential property industry in the UK has seemingly resisted the movement towards e-business methodologies, unlike our brethren in the US.”

Google Challenging rightmove.co.uk?

The Internet is currently abuzz with the news that Google Maps has launched its property search in the UK – a similar service to that already offered to property hunters in Australia and New Zealand.

Greenlight Reveals UK Visibility Shares

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UK consulting firm Greenlight recently released a report that reveals the most visible property websites and advertisers in a Google search.

New Options for UK, Aussie Agents

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There’s a lot you can do on your own for your website, but for UK agents still looking for an out-of-the-box solution, UltraIT could be worth checking out.

Website Designers Target UK Agents

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If you’re a regular visitor to propertyadguru.com, chances are you understand the importance of a well designed website in enticing potential clients. You’re probably also aware of the many options available, from customised WordPress themes to single property website tools.

Now, a new UK-based website creation service has been launched with real estate agents specifically in mind.

UK Agents Plan to Move Online

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It seems the UK’s financial downturn has some real estate agents reassessing their spending priorities. A survey by property specialists movewithus found that at least 20 percent see a move from their high street premises to a home office as possible or likely over the next ten years.

66 percent of the agents surveyed said they would be likely to focus on their web offering over the next decade, with a further 28 percent seeing it as a possibility. If you’re also considering this move, but aren’t sure where to start, be sure to check out our guest post from Ryan Hinricher: “4 Essential Building Blocks for Agents New to Online”.