September 3, 2010
Make the most of your online advertising
UK property portal findaproperty.com, which has just come out with an iPhone application, has also released a widget showing UK average house prices that can be added to any website.
The widget displays asking price data for both flats and houses in any UK town or county for either sales or rentals. findaproperty.com explains that it shows asking price changes for the last 90 days in both graph and tabular formats.
The results of a survey from home.co.uk, a UK-based property search engine, show some interesting trends in the listing habits of UK agencies.
home.co.uk surveyed 14,660 agencies to come up with the results, which show 93 percent of respondents list their properties on at least one portal. However, just over 20 percent of respondents were found to advertise on only one portal. Which was the most popular portal? You guessed it: rightmove.co.uk.
Google Street View has expanded with launches in the UK and The Netherlands last week and more cities covered in Spain, France and Italy.
Digital Property Group owned UK portal, findaproperty.com, has been revealed as the lead partner in the McDonald’s Best Chance Monopoly nationwide promotion. This marketing deal is a real coup for the portal and likely to bring it increased web traffic and huge exposure. It will also provide 2 potential sales for the portal’s estate agents or developers.
With the rental market predicted to grow as sales drop, findaproperty.com has made a timely move and released a rigorous Rental Index.
findaproperty.com, one of four UK property portals owned by The Digital Property Group, has launched its latest national marketing campaign around the idea of ‘what makes a home’.
The Digital Property Group is in the process of unveiling a marketing analytics tool for its member agents. Called “Insight”, the tool will allow agents to monitor their traffic, and use the data to improve consumer marketing.
findaproperty.com and primelocation.com, both owned by the Digital Property Group, have revealed their new “value based” pricing structure.
globaledge.co.uk has revealed the latest top 50 overseas property portal rankings. But choosing to spend your advertising budget based on price alone would not be wise, they warn.
The concept of a neighbourhood is one that many hold dear; childhood memories of the crazy old lady down the street are cherished and our early views of the world and how people interact within it are formed. The notion of ‘neighbourhood’ is also now key to the concept of localised search. As agents then, how do we ensure we get it right and promote it effectively?
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