September 3, 2010
Make the most of your online advertising
Welcome to the fourth in our series of technology trends from the NAR Conference held earlier this week in San Diego.
In previous instalments we wrote about realtors having a mobile presence, the continued existence of video and virtual tours, and low cost websites being offered to realtors in the US.
In this instalment, we will look at the use of local information on realtor sites to enhance the appeal and quality of the site.
US National Association of Realtors’ research found 67 percent of consumers cite neighbourhood quality as a deciding factor in their home hunt. The reasons for consumers are obvious enough – convenience, comfort and future profitability – but the question for agents is: how can you make interest in neighbourhood facts and figures work for you?
Social media in general, and Facebook in particular, is the most valuable source for loyal website traffic according to recent studies.
Onboard Informatics has released a new platform it says will give agents “invaluable insight into their local community with just a few clicks”
Having your own standalone website is an integral piece of the marketing puzzle. Here are propertyadguru.com’s Top 10 Tips for Your Agency Website.
Here’s propertyadguru.com‘s tips for Your Agency Website.
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