
Reports in the Canadian press indicate that Century 21 Canada is suing Canadian property search engine Zoocasa Inc. for scraping information from sites provided by Century 21 brokers and representatives without seeking permission.

Real estate agents and brokers the world over are jumping online and engaging with social media: blogging, vlogging, Facebooking, Twittering, and anything else they can get their hands on. But does it work – can social media generate leads? Or is it just a gimmick?

It seems Canada is leading the way with innovative agents grabbing onto any new technology they can find in order to sell properties and offer their knowledge and services. Realtor Kye Grace has created a 72 hour online open house. Is it a nutty stunt or a great idea?

We’ve talked here before about the use of video in advertising properties and whether it’s worth the time and money spent. Well I’ve recently come across a much more interesting example of how video can be used in real estate marketing – one that I think definitely has legs in terms of adding value to consumers as well as promoting an agency business. Bring on ‘vlogs’.