Banner advertising is a really effective means of promoting estate agent’s services, especially when used on portal websites. “Advertise where the people are looking” is exactly what’s at play in this scenario. The ad becomes even more effective when placed at a granular rather than generic level such as the home page.

Placing banners on the search results pages of neighbourhoods where you operate is a key way to attract potential buyers and sellers in your market. Your message should speak directly to the people looking for property in your area and should resonate loudly with those looking to sell. So how do you get your ads up there?

If you’ve spent any time surfing the net you’re bound to have come across a multitude of advertisements. There’s tickers and pop-ups and links, but no doubt you’ve noticed the most prevalent of them all, banners. So how do you create, place and measure effective banner advertising?