September 3, 2010

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Online Marketing Snapshot from eROI

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A new study of over 500 online marketers by eROI reveals some interesting trends in mobile marketing and social media strategies.

Managing Social Updates in a Nutshell

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We all know a presence on the social web is important, but how do you handle the seemingly endless stream of updates from your various profiles?

Advertisers Boost Facebook Spending

Facebook’s biggest advertisers have increased spending by at least 10-fold over the past 12 months, while some advertisers have boosted their spend 20-fold or even more.

SOBOX Goes Hyper-Local

SOBOX, the social media tool created by propertyadguru.com publisher Classified Ad Ventures, has announced a move to introduce hyper-local content for its customers.

Twitter Recommends: Time to Dive In?

More than likely, at least some of the agents holding off on joining Twitter simply don’t know how to get started – after all, Twitter’s simple interface comes with few instructions. Over the past few days, however, a new “who to follow” feature has gone live that makes Twitter a whole lot easier to use.

The Great Social Migration: Email Left Behind

The amount of time we spend on email is quickly being eaten up by time spent on social networks, according to new Nielsen figures.

Agent Strategies: A Big Fish in a Little Pool

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This week’s agent strategy comes from Idaho real estate specialist Pam Pugmire, who sums up her online marketing strategy by simply saying “blogging is my SEO plan.”

What We Can Learn from Old Spice

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The idea must have sounded ridiculous at first. “Let’s get the Old Spice guy to answer random questions from people on YouTube. It’ll be huge!”

Five Facebook Pitfalls and How to Avoid Them

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We’ve put together the top five things to avoid if you want to make sure your efforts on Facebook don’t go to waste.

Using your Facebook Status Creatively

While the common trend is to update your Facebook fans with promotions and news about your brand or business, some companies use their page’s status in a very different way.