Category Archives: Featured
Print Media: Dead or Just Dying?
Is print dead? It’s a question marketers of all persuasions ask themselves from time to time, whether they believe in the power of the printed word or choose to funnel all their advertising dollars into online options.
Email Newsletters: Awareness, Loyalty, Leads
Many estate agencies and individual brokers only dabble in publishing newsletters while others view it as a vital tool in the marketing and advertising mix.
Top 10 Tips for Online Branding
Here at propertyadguru.com, we see plenty of examples of online branding in any given week. Some agents have their online branding down to a fine art, while others are still getting the hang of things.
New Poll: Website Successes
This month, we want to know what you have found to be the most successful element on your website in terms of generating business.
Tracking the Mobile Momentum
At the start of the year, we looked at what 2010 might have in store for real estate agents. One of our predictions was that a mobile presence will become a necessity for agents this year.
Blogs: The Good, The Bad, and The Ugly – Part 2
Now that we’ve had a general discussion on some of the principles and pitfalls of blogging, let’s take a closer look at some specific ways to keep your blog in the “good” category and out of the other two.
Blogs: The Good, The Bad, and The Ugly – Part 1
The benefits of agents running their own real estate blogs are many: they can position you as a local expert in your neighbourhood, enhance your credibility as a businessperson, and attract leads that might otherwise have overlooked you entirely. At least, that’s the theory.
What to Look for in a Good Web Designer
A professional, customised website for your agency is an essential component of your online marketing strategy. In fact, it’s now just plain good business practice. As a result, there are hundreds companies out there all vying for your business.
Effective Banner Advertising – Part 2
Banner advertising is a really effective means of promoting estate agent’s services, especially when used on portal websites. “Advertise where the people are looking” is exactly what’s at play in this scenario. The ad becomes even more effective when placed at a granular rather than generic level such as the home page.
Placing banners on the search results pages of neighbourhoods where you operate is a key way to attract potential buyers and sellers in your market. Your message should speak directly to the people looking for property in your area and should resonate loudly with those looking to sell. So how do you get your ads up there?
Google Reveals Real Estate “Vision”
Since Google first began adding real estate listings to Google Maps in mid-2009, the world of online real estate has been monitoring the company’s every move. Each upgrade brought more speculation on how Google was planning to change things for property portals, real estate agents, and property hunters.
Now, we have a clearer idea of where Google is headed.
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