New research by Nielsen suggests that the economic downturn may be causing sellers to doubt the FSBO approach, driving them back to real estate agents’ offices.
How Do You Like Your Leads?
June 4, 2010 By Leave a Comment
Shameless Self-Promotion: Getting Noticed Online
May 17, 2010 By Leave a Comment
With almost every real estate agent claiming to be the best and most experienced in their area, choosing one to work with can end up little more than a guessing game for buyers and sellers.
realbird.com Toolbar Keeps Agents on Top
May 7, 2010 By 4 Comments
How to: Create a Buyer Register
May 5, 2010 By Leave a Comment
An extensive customer database, built by encouraging potential buyers to register their details with you, is an excellent tool for three reasons:
Referral Programs that Actually Work
April 26, 2010 By 1 Comment
While it’s not particularly hard to implement a referral program, there are a few ways in which companies from any industry can slip up. So before you send that email, take a minute to ask yourself these questions.
Selling Online Advertising to Vendors
April 9, 2010 By 3 Comments
Many agents gloss over the Internet when presenting to prospective sellers or landlords, even though this medium has been the single most important innovation to the way we do business.
Finding Advocates, not Just Customers
March 29, 2010 By 1 Comment
Beyond great service, there are a few digital marketing strategies you can employ to get people on board as advocates for your brand.
Are FSBO Sites Taking Over?
February 22, 2010 By 8 Comments
Over the last twelve months, we’ve seen a swathe of new for sale by owner (FSBO) property websites come online, from owner-direct.eu in Europe to buymyplace.com.au in Australia. The UK market seems to be particularly flooded with FSBO offerings – hablib.com, tepilo.com, bethemiddleman.com, notestateagents.com, and auctionmove.co.uk are just a few examples.
So what effect are these websites actually having? Are they drawing traffic away from traditional property portals? Are they attracting business from owners keen to bypass real estate agents?
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