Many agents gloss over the Internet when presenting to prospective sellers or landlords, even though this medium has been the single most important innovation to the way we do business.
Print Media: Dead or Just Dying?
March 18, 2010 By 3 Comments
Is print dead? It’s a question marketers of all persuasions ask themselves from time to time, whether they believe in the power of the printed word or choose to funnel all their advertising dollars into online options.
Fine-tuning Your Ad Strategy
February 12, 2010 By 3 Comments
Judging by the preliminary results of our poll, most Property Ad Guru readers are planning to invest significantly more in online marketing this year. With the Internet Advertising Bureau also predicting another increase in online ad spending in 2010, one question springs to mind: How do you make sure the money you spend on online advertising doesn’t go to waste? In other words, how can you fine-tune your advertising strategy this year to ensure it results in more leads?
4 Essential Building-Blocks for Agents New to Online
February 3, 2010 By 7 Comments
propertyadguru.com welcomes a guest post from Ryan Hinricher:
Establishing yourself as a successful real estate professional in 2010 can easily be a daunting task. The real estate market is unrecognizable when compared to just a few short years ago. In 1994 the first online real estate listing was published in an email by Eric Hilding of Coldwell Banker in Morgan Hill, CA which changed real estate forever. Within 1 year ERA launched the first listing portal with over 50,000 listings. Today we have Zillow, Trulia, Twitter, Facebook, iPhones, and thousands of other tools and technologies which power the new real estate economy.
Because of this, it’s easy to become overwhelmed and impossible to stay ahead of the technology curve. I thought I’d put together a shortlist of critical components to your online real estate foundation. These are the building-blocks of any real estate business and most aren’t sustainable without them.
Back to Basics: Why Advertise Online?
November 27, 2009 By 2 Comments
propertyadguru.com occasionally receives requests for information on how to list a property online. While this may sound like a strange question to some, we think the fact that this question is still being asked probably reflects reluctance amongst some agents to make the jump to online advertising.
The reason we think online advertising is worthwhile is simple: it’s the fastest growing source of enquiry.
oodle.com Releases Agent Service
November 11, 2009 By Leave a Comment
US classifieds marketplace oodle.com has just released a new product aimed at real estate agents: Oodle Pro.
GoGoPin Targeting Agents with Free Services
September 3, 2009 By 1 Comment
GoGoPin Ad allows its users to create online advertisements and flyers with unlimited photos and text that can be sent from computers and mobile devices.
realbird.com Offers New Ads with iPromote
August 24, 2009 By Leave a Comment
realbird.com has partnered with display advertising provider iPromote to allow users to convert their realbird.com websites into banner advertisements.
Online is the Future
August 11, 2009 By Leave a Comment
A recent article on propertyadguru.com by Simon Baker argued that print advertising is obselete, and has been replaced by online advertising. It seems that many agents agree.
Print Advertising is Obsolete – The Case for On-Line
July 20, 2009 By 8 Comments
I’ve been working in and around the internet almost since the beginning of the dotcom boom. Between 2001 and 2008, I was the CEO and Managing Director of realestate.com.au and my most recent business venture is focussed on investing, innovating and consulting in the on-line realm.
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