
“Know more about who you know” is the tagline of Gist, an online contact management service that has real estate agents in its sights.

In part two of our series, industry commentators argue that agents need to focus on serving and engaging with their clients to stay relevant in the online age.

When potential clients can access a vast range of market information and property listings online, and even buy and sell their own properties via the Internet if they choose, how do agents highlight their value?

While it’s not particularly hard to implement a referral program, there are a few ways in which companies from any industry can slip up. So before you send that email, take a minute to ask yourself these questions.

Lead generation initiatives aren’t always about delivering leads ready for business that day. In fact a number of the more successful programs are focused on establishing contact with potential customers as they are just starting to think about selling their home.