September 3, 2010

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Online Marketing Snapshot from eROI

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A new study of over 500 online marketers by eROI reveals some interesting trends in mobile marketing and social media strategies.

Woopra Reveals Top Referral Sources

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Web analytics company Woopra has been hard at work answering the question all website owners ask repeatedly: Where can I get more traffic?

Agent Strategies: Focus on AdWords

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Crossing paths with a Google employee was the factor that focused Tom Branch’s online marketing strategy.

Social Media Takes the Shine off Print

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Social Media is rewriting the rules in the real estate industry and the future of print-based advertising is looking less glossy. Kelly Millar shares her opinion.

Five Facebook Pitfalls and How to Avoid Them

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We’ve put together the top five things to avoid if you want to make sure your efforts on Facebook don’t go to waste.

Agent Strategies: A Charitable Niche

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We’ve found a great example of niche real estate marketing in Australian residential agency Habitat Property.

Location-based Marketing from homefinder.com

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Agents aren’t the only people in the real estate industry getting in on the growing location trend. Now, US-based listings website homefinder.com is starting up its own location-based marketing campaign.

Survey: Social Media Can’t Reach Every Resident

The results of a national US-based survey suggest social media may not be the most effective marketing strategy when it comes to apartment residents.

Social Media a Key Component of Fortune 500

A recent study by Burson-Marsteller found that 79 per cent of the largest 100 companies in the Fortune Global 500 index are using at least one social media platform.

How Facebook is Changing the Real Estate Industry

This week’s guest post from Sobox editorial consultant Richard Fellner takes a look at how real estate agents are using Facebook to stay one step ahead.