
In part two of our series, industry commentators argue that agents need to focus on serving and engaging with their clients to stay relevant in the online age.

When potential clients can access a vast range of market information and property listings online, and even buy and sell their own properties via the Internet if they choose, how do agents highlight their value?

Marketing your brand is a never-ending business. When times get tough and budgets are tight, don’t be tempted to stop marketing – get creative and find new ways to promote your business.
![video_daquella_manera [image: flickr/Daquella manera]](http://propertyadguru.com/wp-content/uploads/2009/02/video_daquella_manera-150x150.jpg)
You know your product is great and you’ve heard that online video is a great way to advertise it, so what do you need to think about next?

Online marketing platform reply.com has announced the launch of the world’s first marketplace for Enhanced Clicks. The company says it is on a mission to make Internet marketing available to businesses of any size by making it easy and profitable to generate locally-targeted and category-specific traffic.