Category Archives: Measuring Advertising Performance
comScore Study Questions Value of Clicks
comScore has released updated findings that show Internet users are much less likely to click on display ads than they were two years ago.
Real Estate Marketing Report Card
A new marketing tool from International Listings aims to show whether a seller’s real estate listing is syndicated across the web on all popular realty websites.
DPG Reveals Analytics Tool
The Digital Property Group is in the process of unveiling a marketing analytics tool for its member agents. Called “Insight”, the tool will allow agents to monitor their traffic, and use the data to improve consumer marketing.
Vendor Reports – Why Are They Important?
Do you let your vendors know what’s happening with their advertising every step of the way throughout the campaign? Or are you frightened of the transparency of online advertising? Good or bad you should be providing your vendors with a weekly report on how their property is performing online.
Its All About Tracking Conversions
As agents spend more and more of their marketing budget on online advertising, it is important that they truly understand what does or does not work for them. This becomes doublely important with agencies throughout the world under financial pressure and needing to make sure that whatever they spend on marketing generates results.
The following excellent article was recently published by Mike Carter in his Zoomf Blog under the title “2009, year of tracking the conversions”.
Dont Be Baffled by Stats
Portal sites around the world use a range of statistics when marketing themselves to agents. However, these stats are always large and often mean nothing. The real question is, what information should an agent be asking for when looking at which portal to use?
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