comScore Study Questions Value of Clicks

Tag Archives: Tacoda

Written by Alice Allan on October 9, 2009 — 1 Comment

comScore has released updated findings that show Internet users are much less likely to click on display ads than they were two years ago.

Posted in Display Ads, Measuring Advertising Performance, Promoting Your Brand, Tracking Results | Also tagged click-throughs, comscore, display advertising, John Lowell, Linda Anderson, Starcom USA