September 3, 2010

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Ad Spending Up in US, Down in UK

webvisible

Small businesses in the US are spending more on paid advertising and getting more online conversions than they were a year ago, according to a new report from online advertising company WebVisible.

UK Study: Clicks Don’t Matter

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The findings of a UK-based study by .Fox Networks and comScore suggest the number of clicks video and display advertisements receive doesn’t actually matter.

comScore Study Questions Value of Clicks

comScore has released updated findings that show Internet users are much less likely to click on display ads than they were two years ago.

Display Advertising Options

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Prior to Christmas I posted about Banner Advertising – the different types and how to make it more effective. I explained some of the online advertising terms and hopefully simplified the mystery of banners. As a follow up I thought we’d explore some other sorts of ‘Display Advertising’ available to help promote your business on the web.