Category Archives: Promoting Your Brand
Aussie Widgets from pricefinder.com.au
Australian real estate agents wishing they had widgets like those available in the US and UK are in luck: pricefinder.com.au has just released a range of its own.
Top 10 Tips for Online Branding
Here at propertyadguru.com, we see plenty of examples of online branding in any given week. Some agents have their online branding down to a fine art, while others are still getting the hang of things.
Google Gives SEO Tips
Here’s one for the search engine optimisation enthusiasts out there: Google has recently released a report based on the SEO performance of pages for 100 different Google products.
The results show what’s working for Google and where things could be improved, giving the rest of us plenty of valuable SEO hints.
New Poll: Website Successes
This month, we want to know what you have found to be the most successful element on your website in terms of generating business.
New Facebook App from roost.com
US agents keen to upgrade their Facebook profiles now have a new option from roost.com: an application simply named “Social Real Estate”.
According to roost.com, the new application creates a “Real Estate” tab on the Facebook pages of real estate agents and brokers. It can then display city-specific housing, education, and walkability data to create more engagement with your contacts.
Tracking the Mobile Momentum
At the start of the year, we looked at what 2010 might have in store for real estate agents. One of our predictions was that a mobile presence will become a necessity for agents this year.
tweetmehomes.com Lists on Twitter
One of the big debates surrounding the use of Twitter in real estate is whether listings should be broadcast through the social networking tool. Some argue that Twitter should be all about relationship building, while others say the occasional listing is perfectly ok to include. Still others are in favour of Twitter accounts that only tweet listings, maintaining they will only reach those who are truly interested.
tweetmehomes.com is a new US-based Twitter service that comes down firmly on the “listings only” side of the debate.
Blogs: The Good, The Bad, and The Ugly – Part 2
Now that we’ve had a general discussion on some of the principles and pitfalls of blogging, let’s take a closer look at some specific ways to keep your blog in the “good” category and out of the other two.
Blogs: The Good, The Bad, and The Ugly – Part 1
The benefits of agents running their own real estate blogs are many: they can position you as a local expert in your neighbourhood, enhance your credibility as a businessperson, and attract leads that might otherwise have overlooked you entirely. At least, that’s the theory.
What to Look for in a Good Web Designer
A professional, customised website for your agency is an essential component of your online marketing strategy. In fact, it’s now just plain good business practice. As a result, there are hundreds companies out there all vying for your business.
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