September 3, 2010

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roost.com Swaps Listings for Social Strategies

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Until recently, roost.com had been steadily expanding its presence as a US-based real estate search engine. But over the past few months, the people behind this website have been watching Facebook’s exponential growth, and changing their strategy accordingly.

Quick Tips for Powerful Polls

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A good poll can be just as effective in engaging website visitors as an interesting blog post. Here are our tips for polls with punch.

Managing Social Updates in a Nutshell

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We all know a presence on the social web is important, but how do you handle the seemingly endless stream of updates from your various profiles?

Website Spotlight: bresicwhitney.com.au

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The week, our website spotlight falls on Australian real estate agency BresicWhitney, which is based in the competitive Sydney market. Last year, BresicWhitney undertook a major website overhaul in order to stand out.

Posterous: Real Estate Blogging in Record Time

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We all know a great real estate blog is essential for online visibility, but a common complaint among agents is that creating and maintaining a blog simply takes up too much time. The good news is, there are services out there built specifically for time-poor bloggers.

Real Estate Website Inspiration at the IMAs

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The winners of the 2010 Interactive Marketing Awards have now been announced, providing plenty of ideas to anyone looking to upgrade their real estate website.

Tips for Display Ad Clicks

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Whether it’s a Facebook ad, a featured listing on a property portal, or a banner on someone else’s website, there are a number of display ad strategies you can use to make sure you get the click-throughs you’re looking for.

Advertisers Boost Facebook Spending

Facebook’s biggest advertisers have increased spending by at least 10-fold over the past 12 months, while some advertisers have boosted their spend 20-fold or even more.

SOBOX Goes Hyper-Local

SOBOX, the social media tool created by propertyadguru.com publisher Classified Ad Ventures, has announced a move to introduce hyper-local content for its customers.

Twitter Recommends: Time to Dive In?

More than likely, at least some of the agents holding off on joining Twitter simply don’t know how to get started – after all, Twitter’s simple interface comes with few instructions. Over the past few days, however, a new “who to follow” feature has gone live that makes Twitter a whole lot easier to use.