Category Archives: Tracking Results
Referrals Still the Top Strategy
After surveying 1,300 agents and brokers, US real estate marketing company HomeGain has found that referrals are seen to be the most effective marketing strategy to acquire new clients. The top 10 strategies list reveals an interesting mix of traditional and newer marketing options.
Web Analytics Terms Explained
So you’ve signed up to Google Analytics, or started using a similar service to find out how your website is performing. The only problem is, the information on your screen might as well be written in another language. If this sounds familiar, have a look through our list of common web analytics terms for a plan-English explanation.
Free Website Stats from WooRank
If you’re an agent running your own website, the prospect of a detailed picture of how it’s performing will probably sound quite enticing. That’s exactly what the newly-established service WooRank is offering, and at the moment all its reports are free.
A WooRank report shows you three traffic estimates, gives a run-down of your in-site and off-site SEO, and measures your website’s usability. Areas that need work are clearly marked with an orange dot, or a red dot if things are really dicey.
4 Essential Building-Blocks for Agents New to Online
propertyadguru.com welcomes a guest post from Ryan Hinricher:
Establishing yourself as a successful real estate professional in 2010 can easily be a daunting task. The real estate market is unrecognizable when compared to just a few short years ago. In 1994 the first online real estate listing was published in an email by Eric Hilding of Coldwell Banker in Morgan Hill, CA which changed real estate forever. Within 1 year ERA launched the first listing portal with over 50,000 listings. Today we have Zillow, Trulia, Twitter, Facebook, iPhones, and thousands of other tools and technologies which power the new real estate economy.
Because of this, it’s easy to become overwhelmed and impossible to stay ahead of the technology curve. I thought I’d put together a shortlist of critical components to your online real estate foundation. These are the building-blocks of any real estate business and most aren’t sustainable without them.
Lower that Bounce Rate
If you run your own website but haven’t heard the term “bounce rate”, have a seat. You might be satisfied with the number of people visiting your website, but if the majority of those visitors leave within a few seconds without interacting with any of your content, that’s something you need to deal with.
comScore Study Questions Value of Clicks
comScore has released updated findings that show Internet users are much less likely to click on display ads than they were two years ago.
Three New Options in Mobile Advertising
The latest developments in mobile phone technology for real estate professionals are focused on giving potential buyers property information on the move and generating more high-quality leads.
realestate.com’s Twitter Bot Taking Requests
The @housewatch bot can do more than just regularly send out information – it can also respond to your requests.
Real Estate Marketing Report Card
A new marketing tool from International Listings aims to show whether a seller’s real estate listing is syndicated across the web on all popular realty websites.
DPG Reveals Analytics Tool
The Digital Property Group is in the process of unveiling a marketing analytics tool for its member agents. Called “Insight”, the tool will allow agents to monitor their traffic, and use the data to improve consumer marketing.
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