Category Archives: Servicing Customers Online
Email Newsletters: Awareness, Loyalty, Leads
Many estate agencies and individual brokers only dabble in publishing newsletters while others view it as a vital tool in the marketing and advertising mix.
DotLoop Promises “Quantum Leap” in Sales
DotLoop, and online transaction platform, has recently been established.
GoGoPin Targeting Agents with Free Services
GoGoPin Ad allows its users to create online advertisements and flyers with unlimited photos and text that can be sent from computers and mobile devices.
5 Amazing Mobile Apps for Property Management
propertyadguru.com welcomes a guest post from Houston Neal about mobile phone apps for property management.
Northern Ireland Portal Releases Software
Northern Ireland’s propertynews.com portal has launched the first locally built and supported Rental Management software, called Rental EDGE.
Another Agent App for iPhone
Another iPhone application has surfaced to tempt agents using Apple’s iPhone: the “Agentworx” contact management and productivity tool just released by AppSpice.
Obtaining Instructions Part 2: From Theory to Practice
Here is one practical example of how you can implement an early relationship building exercise with potential sellers.
Are Smartphones Smart Enough?
We haven’t talked much about mobile phones, smartphones or PDAs here yet. Their use in online marketing for the real estate industry tends to divide the room pretty quickly. Do they have enough smarts or is the screen just too small? Read here about a new application that may help agents use their phone effectively in the advertising process.
Franchising the Virtual Real Estate Office
Larry Whited launched WebMLS.net in the US in 2003 as a full-service, low-cost, real estate brokerage company. Now he’s franchising the virtual real estate office.
Would You Buy a House From a ‘Virtual Auctioneer’?
The idea of online auctions entering the real estate world is frightening for most agents. Losing control of the crowd, not knowing if the bidders are real, unable to read the face of the one who’s just been outbid. But with the world now shrinking in terms of purchasers and the fact that we advertise our properties globally could there be some validity in taking house auctions into the online sphere? There are already phone bidders so why not an online bidder?
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