Category Archives: Products
ClickTale Wants to Track Your Audience
You might not have heard of ClickTale yet, but the web analytics service, which has been around since way back in 2006, is gradually cementing its place as the darling of analytics scene.
What’s so amazing about ClickTale? Put simply, creates videos that show what your website visitors are doing by capturing each mouse move, click, and keystroke.
tweetmehomes.com Lists on Twitter
One of the big debates surrounding the use of Twitter in real estate is whether listings should be broadcast through the social networking tool. Some argue that Twitter should be all about relationship building, while others say the occasional listing is perfectly ok to include. Still others are in favour of Twitter accounts that only tweet listings, maintaining they will only reach those who are truly interested.
tweetmehomes.com is a new US-based Twitter service that comes down firmly on the “listings only” side of the debate.
Google’s Tools: Will You Use Them?
As you’ve probably read by now, Google Maps has just launched a big marketing push in Australia and New Zealand, along with a new website targeting real estate agents: maps.google.com.au/realestateagents. While this is an Australia and New Zealand-based push, the tools Google promotes here could be used by agents anywhere. What we want to know is, will agents get on board?
New Listing Tool for UK Agents
A new tool has recently been launched to help UK agents upload their listings to multiple property portals.
XML2U promises to take the hassle out of listing properties through the use of “Google-like technology”. First, XML2U visits the agent’s website, collects the details of their properties, and present them in a data file. Then, a link to the file can be given to any portal the agent chooses so their properties can automatically be uploaded.
Listings on the iPad
Dutch property portal jaap.nl loves to stay ahead of the curve. It’s constantly updating in its quest to take on market leader funda.nl – in fact it even launched a property search application to go with the release of Google Wave, Google’s vision for the future of email. So it’s hardly surprising that jaap.nl has jumped on the release of Apple’s iPad to show just how good listings can look on the device.
Smart phones are already changing the way people look for property, but jaap.nl’s application gives an idea of why the iPad could also gain plenty of attention from property seekers.
New Mapping Product Launched
US company Digital Map Products, which lists redfin.com, zillow.com, and trulia.com amongst its clients, has released a new mapping tool that visualises how home prices change over time.
The product, dubbed SpatialStream, animates property price fluctuations as colours on a map, changing from green to red as prices fluctuate. The company says this is an easy way to show what would otherwise be thousands of separate data points on a spreadsheet.
estatecreate.com Builds for Agents
We first reported on UK-based single property website creation tool estatecreate.com when it launched in February last year. At the time, it was pitched as a challenge to agents in that it offered an alternative selling tool for home owners.
After launching, estatecreate.com decided to include an agent-focused option in its subscription offerings, allowing agents to create single property websites to promote their clients properties.
Since then, it seems agents have been clamouring for an option that doesn’t involve them creating the websites on their own.
Looking for Realtors to Test a New Application – ListGlobally
The team at Classified AdVentures (owners of Property Ad Guru) has been working hard on a new product called ListGlobally. This application allows agents to advertise their listings on market leading property portals around the world.
For example, an agent in the US or Australia can up load a listing and have it appear in the international section of such market leading sites as Rightmove in the UK, Enormo, Immobiliare in Italy, and Immobilienscout24 in Germany. Over the coming months ListGlobally will be adding more partners to its distribution list.
Not only is this a great way to promote your listings to an international audience, it is also a great tool to differentiate yourself from your competitors when marketing to potential sellers.
If you would like to be a guinea pig and help us test the application for free, just go to www.listglobally.com and click the link on the home page to register for a free trial. Once we receive your request, we will be in touch via email with your login details.
NAR’s Game Changers Announced
The US National Association of Realtors (NAR) has announced the 14 winners of its Game Changer Challenge, all of which will be fully funded by the NAR and guided by a panel of consultants.
Social media platform Front Porch, resume standardisation tool Realtor Resume, and Realtor rating tool Realtor Finder were among the ideas chosen for NAR backing.
TourNarrator Makes a Splash
Real estate professionals already have plenty of ways to use their iPhone to make business easier. Now, a new release from a la mode, inc. has extended the iPhone’s reach to cover another step in the selling process: the home tour.
TourNarrator has just been made available on the iTunes App store for US$1.99, and a la mode says it has already climbed to eleventh position on the list of popular paid applications in the business category. So, what makes TourNarrator so special?
Loading ...