September 3, 2010

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roost.com Swaps Listings for Social Strategies

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Until recently, roost.com had been steadily expanding its presence as a US-based real estate search engine. But over the past few months, the people behind this website have been watching Facebook’s exponential growth, and changing their strategy accordingly.

Managing Social Updates in a Nutshell

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We all know a presence on the social web is important, but how do you handle the seemingly endless stream of updates from your various profiles?

Advertisers Boost Facebook Spending

Facebook’s biggest advertisers have increased spending by at least 10-fold over the past 12 months, while some advertisers have boosted their spend 20-fold or even more.

SOBOX Goes Hyper-Local

SOBOX, the social media tool created by propertyadguru.com publisher Classified Ad Ventures, has announced a move to introduce hyper-local content for its customers.

Twitter Recommends: Time to Dive In?

More than likely, at least some of the agents holding off on joining Twitter simply don’t know how to get started – after all, Twitter’s simple interface comes with few instructions. Over the past few days, however, a new “who to follow” feature has gone live that makes Twitter a whole lot easier to use.

The Great Social Migration: Email Left Behind

The amount of time we spend on email is quickly being eaten up by time spent on social networks, according to new Nielsen figures.

How to Work Social Listing Options

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US real estate marketplace zillow.com has just plunged its listings into the social web with the addition of a “share” button on its home details pages. The question is, how should agents make use of this feature?

rofo.com Brings Listings to LinkedIn

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Real estate technology company rofo.com has just released a new application aimed at agents who want to showcase their skills and listings on LinkedIn.

Social Media Takes the Shine off Print

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Social Media is rewriting the rules in the real estate industry and the future of print-based advertising is looking less glossy. Kelly Millar shares her opinion.

What We Can Learn from Old Spice

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The idea must have sounded ridiculous at first. “Let’s get the Old Spice guy to answer random questions from people on YouTube. It’ll be huge!”