Using some of these simple analytics techniques will enable you to drive even more value from your online presence and help your business grow.
Google Analytics Explained: Part 1
August 26, 2010 By 1 Comment
There are many factors that go into creating a successful property website and what underpins this is website intelligence.
Chasing the Long Tail of Search
June 7, 2010 By Leave a Comment
“Can searches even have a tail?” I hear you asking. The fact is they can, and that tail can be extremely useful when it comes to finding customers.
What is SMO and Why Does it Matter?
May 31, 2010 By Leave a Comment
“Social media optimisation” might sound like a strange concept, but you’re probably already implementing a number of SMO strategies without even realising.
Web Analytics Terms Explained
February 10, 2010 By 4 Comments
So you’ve signed up to Google Analytics, or started using a similar service to find out how your website is performing. The only problem is, the information on your screen might as well be written in another language. If this sounds familiar, have a look through our list of common web analytics terms for a plan-English explanation.
Terms Used in Online Advertising
January 28, 2010 By 1 Comment
If you are into display advertising, or even just advertising on a portal, you are likely to be confronted with a number of terms used to cover aspects of Internet advertising. It’s good to know a little bit more about what they actually mean, so we’ve put together the following list:
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