September 3, 2010

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Listing Titles: How to Get People Clicking

How do you title your listings? Do you try to squeeze in as much detail as possible, or do you aim to appeal to home hunters with more expressive language?

Advertisers Boost Facebook Spending

Facebook’s biggest advertisers have increased spending by at least 10-fold over the past 12 months, while some advertisers have boosted their spend 20-fold or even more.

Facebook’s Guide to Ads

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A few weeks ago, we looked into Facebook Ads and found out exactly how to create one from the ground up. Now, Facebook has released its own guide to help people get the most out of its targeted ads.

Facebook Ads From the Ground Up

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With Facebook now closing in on a total of 500 million users worldwide, the topic of Facebook ads is worth looking into.

Top 10 Tips for Great Listing Copy

How do you walk that fine line, outlining all the positives a property has to offer without stretching the truth, and promoting it to the right audience without leaving other buyers out?

Embellishment and Discrimination – the Great Unravellers

image: flickr/tosaytheleast

Coming up with great ads week in week out can be frustrating. It’s easy then to see how imaginations can wander and ads can become outlets for frustrated creative writers! But a property advertisement should never ever contain a falsehood or ‘stretched truth’ and should be very mindful of crossing into discriminatory territory.