Tag Archives: writing ads
Top 10 Tips for Great Listing Copy
How do you walk that fine line, outlining all the positives a property has to offer without stretching the truth, and promoting it to the right audience without leaving other buyers out?
Embellishment and Discrimination – the Great Unravellers
Coming up with great ads week in week out can be frustrating. It’s easy then to see how imaginations can wander and ads can become outlets for frustrated creative writers! But a property advertisement should never ever contain a falsehood or ’stretched truth’ and should be very mindful of crossing into discriminatory territory.
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