September 3, 2010

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Agent Strategies: Focus on AdWords

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Crossing paths with a Google employee was the factor that focused Tom Branch’s online marketing strategy.

Link Building Tips from Google

In a recent blog post, Google search quality strategist Kaspar Szymanski outlined some of the best practices for organic link building.

Google AdWords, SEO & Blogging: A UK Perspective – Part Two

In part two of his article, Harwards sales and marketing director Bruce Fenton talks about how UK agents can use Google AdWords, SEO and blogs to their advantage.

Google AdWords, SEO & Blogging: A UK Perspective – Part One

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“The residential property industry in the UK has seemingly resisted the movement towards e-business methodologies, unlike our brethren in the US.”

Long Tail Changing the Landscape

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Modern Search creator Joe Hanna writes from an Australian perspective about how long tail search is changing the Internet for agents as well as property portals.

Chasing the Long Tail of Search

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“Can searches even have a tail?” I hear you asking. The fact is they can, and that tail can be extremely useful when it comes to finding customers.

AdWords Tips from Google

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If you’re a fan of Google’s AdWords and you have one a half minutes to spare, you might want to check out this latest video that gives some handy tips for AdWords campaigns.

Legitimate Links for Better Rankings

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It’s generally agreed that the higher the number of legitimate links to your website, the higher it will rank in search engine results. But the key word these days is “legitimate”.

Business Listings now in Street View

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In another upgrade aimed at local business owners, Google has now added information about local businesses to Street View.

Business Logos Now on Google Maps

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Over the past few months, it’s become clear that Google Maps isn’t just about directions. With the release of Place Pages, the Favourite Places program, and a set of tools aimed specifically at real estate agents, we now know Google Maps wants to become as important to businesses as it is to people figuring out how to get from A to B.