We’ve talked before about easy fixes to take video listings from amateur to attention-grabbing. Today, we…
Strategies for Great Video Listings
August 9, 2010 By Leave a Comment
Nestoria’s Tips for Great Listings
June 14, 2010 By 2 Comments
In this guest post, Nestoria Australia’s Kat Parr Mackintosh shares her tips on what it takes to make a listing rise above the rest.
Listing Checklist: Don’t Leave These Out
April 20, 2010 By Leave a Comment
If you’re resources are stretched, aim to hit these five basic targets to ensure your listing isn’t overlooked.
floorplanner.com Upgrades for Agents
February 26, 2010 By 2 Comments
Floor plans are often the missing piece of the puzzle for listings. Great photos and an informative description are covered by a lot of agents, but not all are in the habit of adding a floor plan to the mix.
This is a shame because a floor plan is an important part of maximising the number of leads you receive from property portals. In fact, research from Dutch company Heliview found 53 percent of house hunters were more likely to spend time looking at a listing if a floor plan was included. (For an in-depth look at how to maximise your portal leads, check out Simon Baker’s articles here.)
Ads Coming to Street View?
February 4, 2010 By Leave a Comment
Google Street View has been added to so many real estate websites by now that it’s almost an expected part of the listing landscape. But there could be a change on the Street View horizon.
Google previously floated the idea of ads appearing in Street View that are tied to the listings in its Local Business Centre and Favourite Places program.
What makes it seem like more than an idea is Google’s recent filing of a patent application titled “Claiming Real Estate in Panoramic or 3D Mapping Environments for Advertising”. In other words, we could see something akin to virtual billboards appearing in a Street View image as users browse through an area.
Listing Tips from funda.nl
January 29, 2010 By 1 Comment
Leading Dutch property portal funda.nl recently commissioned market research to find out what consumers thought of it. The results are as revealing for agents as they were for the portal itself.
The research, conducted by Heliview, showed just how important video and interactive floor plans are when it comes to listings. 53 percent of respondents said they were more likely to spend time looking at a listing if a floor plan was included, while 61 percent said they were likely to prefer listings if a video was available.
Looking for Realtors to Test a New Application – ListGlobally
December 18, 2009 By Leave a Comment
The team at Classified AdVentures (owners of Property Ad Guru) has been working hard on a new product called ListGlobally. This application allows agents to advertise their listings on market leading property portals around the world.
For example, an agent in the US or Australia can up load a listing and have it appear in the international section of such market leading sites as Rightmove in the UK, Enormo, Immobiliare in Italy, and Immobilienscout24 in Germany. Over the coming months ListGlobally will be adding more partners to its distribution list.
Not only is this a great way to promote your listings to an international audience, it is also a great tool to differentiate yourself from your competitors when marketing to potential sellers.
If you would like to be a guinea pig and help us test the application for free, just go to www.listglobally.com and click the link on the home page to register for a free trial. Once we receive your request, we will be in touch via email with your login details.
Seven Portals the Minimum: home.co.uk
December 18, 2009 By 1 Comment
The results of a survey from home.co.uk, a UK-based property search engine, show some interesting trends in the listing habits of UK agencies.
home.co.uk surveyed 14,660 agencies to come up with the results, which show 93 percent of respondents list their properties on at least one portal. However, just over 20 percent of respondents were found to advertise on only one portal. Which was the most popular portal? You guessed it: rightmove.co.uk.
Big Changes at zillow.com
December 17, 2009 By Leave a Comment
We knew something was up at zillow.com when it posted a “site down temporarily” note on its blog on Monday.
The next post confirmed our suspicions: zillow.com was adding the option to list rental properties on its US-based real estate marketplace. By the next morning, zillow.com was already touting the first ten listings to take advantage of the new option, and dealing with a wave of questioning regarding its new pricing strategy: US$9.95 for a 180 day listing.
The comments were relatively quiet on zillow.com’s own blog, but over at 1000watt blog and agentgenius.com things were different, prompting zillow.com’s spokespeople to respond.
Google’s Latest Releases Part 3: New Maps Perspective
December 11, 2009 By Leave a Comment
With so many new releases from Google over the past week, you could be forgiven for feeling a little over-saturated. As we’ve already discussed, Google’s new real-time search and personalised results raise some questions in terms of online advertising for agents. Thankfully, Google’s latest release looks positive for the world of online real estate advertising.
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