Tag Archives: Sara Bonert
Big Changes at zillow.com
We knew something was up at zillow.com when it posted a “site down temporarily” note on its blog on Monday.
The next post confirmed our suspicions: zillow.com was adding the option to list rental properties on its US-based real estate marketplace. By the next morning, zillow.com was already touting the first ten listings to take advantage of the new option, and dealing with a wave of questioning regarding its new pricing strategy: US$9.95 for a 180 day listing.
The comments were relatively quiet on zillow.com’s own blog, but over at 1000watt blog and agentgenius.com things were different, prompting zillow.com’s spokespeople to respond.
NAR: Buyers Relying on Referrals
The US National Association of Realtors recently released its 2009 Profile of Homebuyers and Sellers and the results show an even heavier reliance on the Internet to find homes than in 2008.
The often-quoted statistic from the 2008 NAR report had 87 percent of US home buyers looking online for their next home. According to figures posted by Sara Bonert, zillow.com’s director of broker relations, that figure has now risen to 90 percent.
Bonert’s blog post also shows that looking online for properties was the first step taken by both first time and repeat buyers, rather than contacting an agent. Buyers spent an average of two weeks on this initial property search before they decided to find an agent to help them with the buying process.
zillow.com: Photos Make a Dramatic Difference
Earlier this year, US real estate marketplace zillow.com published a blog post detailing exactly which qualities led to good listing performance. Their data showed exterior home photographs, as well as specific neighbourhood details, attract the most attention.
Now, zillow.com has followed up with data that shows the dramatic effect photos have on the traffic a listing receives.
zillow.com’s Local Info Now Easier to Use
zillow.com continues to offer new features real estate professionals can use to enhance their websites.
zillow.com: What Makes A Good Listing?
Online real estate marketplace zillow.com has published a blog post revealing the qualities of the best-performing ads, and lowest performing ads, on its website.
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