Category Archives: Using Video
Listing Tips from funda.nl
Leading Dutch property portal funda.nl recently commissioned market research to find out what consumers thought of it. The results are as revealing for agents as they were for the portal itself.
The research, conducted by Heliview, showed just how important video and interactive floor plans are when it comes to listings. 53 percent of respondents said they were more likely to spend time looking at a listing if a floor plan was included, while 61 percent said they were likely to prefer listings if a video was available.
Technology Trends from the NAR Conference: Part 2 – Video and Virtual Tours
The NAR Conference in San Diego wrapped up yesterday and after a few days of wandering around the expo hall, it is clear that there are a number of technology trends that are emerging.
In Part 1 of Tech Trends from the NAR Conference, we wrote about how more and more web provides are offering realtors with a mobile presence. In this article, we look at video and virtual tours. In the next article (Part 3), we will look at the ridiculously cheap websites being offered to realtors in the US.
Let’s look at virtual and video tours.
Video Promotion Streamlined with AdWords
Real estate professionals who use YouTube to promote their listings will now benefit from a new, streamlined process available through Google AdWords.
AudioAgent Offers Online Tours
AudioAgent has released two advertising options it says will increase the chances of turning an online property search into a real life viewing.
New iPhone App for Easy Video Posting
WellcomeMat is now offering an iPhone application it claims will make it “easier to post a video for a property that it is to post photos”.
Introducing homeonthetube.com
homeonthetube.com is a new way to show property listings online – by video.
Using Video Increases Leads
According to For Rent Media Solutions, owner of US apartment search website forrent.com and a division of Dominion Enterprises, property managers who incorporate video into their marketing initiatives see a significant increase in lead generation.
TurnHere Turns to Neighbourhoods
Online video production company TurnHere has started making neighbourhood “vignettes” for its partner Weichert Realtors.
Create Your Own Real Estate Shows
Another player has emerged in the growing online video for real estate market: Real Estate Shows allows agents to create their own internet commercials using digital photos.
Reality Real Estate TV Online
A realtor in Colts Neck, New Jersey, USA, has launched her own online reality TV channel in an attempt to help her reach a goal of netting $1 million in real estate commissions over a year.
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