How do you title your listings? Do you try to squeeze in as much detail as possible, or do you aim to appeal to home hunters with more expressive language?
Tips for Display Ad Clicks
August 13, 2010 By Leave a Comment
Whether it’s a Facebook ad, a featured listing on a property portal, or a banner on someone else’s website, there are a number of display ad strategies you can use to make sure you get the click-throughs you’re looking for.
New Widgets from frontdoor.com
June 30, 2010 By Leave a Comment
frontdoor.com, the real estate website of cable network channel HGTV, has introduced a set of free, self-serve widgets offering access to video and real estate content.
Nestoria’s Tips for Great Listings
June 14, 2010 By 2 Comments
In this guest post, Nestoria Australia’s Kat Parr Mackintosh shares her tips on what it takes to make a listing rise above the rest.
Listing Checklist: Don’t Leave These Out
April 20, 2010 By Leave a Comment
If you’re resources are stretched, aim to hit these five basic targets to ensure your listing isn’t overlooked.
floorplanner.com Upgrades for Agents
February 26, 2010 By 2 Comments
Floor plans are often the missing piece of the puzzle for listings. Great photos and an informative description are covered by a lot of agents, but not all are in the habit of adding a floor plan to the mix.
This is a shame because a floor plan is an important part of maximising the number of leads you receive from property portals. In fact, research from Dutch company Heliview found 53 percent of house hunters were more likely to spend time looking at a listing if a floor plan was included. (For an in-depth look at how to maximise your portal leads, check out Simon Baker’s articles here.)
Listing Tips from funda.nl
January 29, 2010 By 1 Comment
Leading Dutch property portal funda.nl recently commissioned market research to find out what consumers thought of it. The results are as revealing for agents as they were for the portal itself.
The research, conducted by Heliview, showed just how important video and interactive floor plans are when it comes to listings. 53 percent of respondents said they were more likely to spend time looking at a listing if a floor plan was included, while 61 percent said they were likely to prefer listings if a video was available.
Floor Plans: The Latest and Greatest
June 30, 2009 By Leave a Comment
Floor plan creation company Metropix has announced an upgrade to its service. Are floor plans worth the effort?
Give Your Listings Web Appeal
June 24, 2009 By 3 Comments
A recent post on the blog of zillow.com, a leading US real estate marketplace, talks about how “web appeal” is the new curb appeal. So what exactly is web appeal?
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