Category Archives: Maximising Portal Products
floorplanner.com Upgrades for Agents
Floor plans are often the missing piece of the puzzle for listings. Great photos and an informative description are covered by a lot of agents, but not all are in the habit of adding a floor plan to the mix.
This is a shame because a floor plan is an important part of maximising the number of leads you receive from property portals. In fact, research from Dutch company Heliview found 53 percent of house hunters were more likely to spend time looking at a listing if a floor plan was included. (For an in-depth look at how to maximise your portal leads, check out Simon Baker’s articles here.)
Listing Tips from funda.nl
Leading Dutch property portal funda.nl recently commissioned market research to find out what consumers thought of it. The results are as revealing for agents as they were for the portal itself.
The research, conducted by Heliview, showed just how important video and interactive floor plans are when it comes to listings. 53 percent of respondents said they were more likely to spend time looking at a listing if a floor plan was included, while 61 percent said they were likely to prefer listings if a video was available.
Floor Plans: The Latest and Greatest
Floor plan creation company Metropix has announced an upgrade to its service. Are floor plans worth the effort?
Give Your Listings Web Appeal
A recent post on the blog of zillow.com, a leading US real estate marketplace, talks about how “web appeal” is the new curb appeal. So what exactly is web appeal?
It’s More Than Just An Ad On A Portal
Online users are becoming more and more sophisticated about their expectations of online marketing. So it is vital that they have at their disposal a wide range of advertising options, particularly on property portals.
Maximising Leads from Portal Sites – Part 2
In part one of this article about how agents can maximise leads from portal sites we looked at the importance of the quality of the advertisement. In part two, we’re going to look at how you can maximise the placement of your listing and the benefit of tracking your listings.
Maximising Leads from Portal Sites – Part 1
To maximise leads, agents need to think about two things – the quality of the advertisement and the positioning of that advertisement on the portal site. In part one of this article we’re going to look at the quality of the advertisement.
Top 10 Tips for Choosing a Property Portal
Here are propertyadguru.com’s Top 10 Tips for Choosing a Property Portal.
Standing Out Amongst the Crowd
Gone are the days of just ‘being there’. It’s no longer an advantage to just ‘be on the internet’. You need to do so much more now to stand out amongst your competitors, both from a listing and branding perspective. So what are the options?
What Makes a Good Property Ad
When puting a listing onto an agent or a portal site, it is important that the listing has enough information for the reader to make an informed decision about the property. If you do this, you will receive high quality leads from potential buyers and sellers.
There are a number of key elements that make up a quality listing. This entry looks at each of those key elements.
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