Advertising | Property Ad Guru

A new US based report suggests mobile phones will see increasing investment from advertisers over the next five years, but another analysis raises doubts over whether consumer use will be able to keep up.

zillow.com: What Makes A Good Listing?

Online real estate marketplace zillow.com has published a blog post revealing the qualities of the best-performing ads, and lowest performing ads, on its website.

trulia.com Claims Banner Ad Transformation

Last year US property search engine trulia.com released a product it calls “Online Billboard w/ live listing widget”, which it claims has revolutionised the “banner ad” as we previously knew it.

Century 21 Wins Stevie Award

Century 21 Real Estate LLC has received a 2009 Stevie® Award at the 7th Annual American Business Awards, in part due to its decision earlier this year to push its advertising online.

Coldwell Banker’s Interactive Billboard

Talk about big time advertising for your listings and website: Real estate company Coldwell Banker has launched an interactive billboard in New York City’s Times Square.

Maximising Leads from Portal Sites – Part 2

In part one of this article about how agents can maximise leads from portal sites we looked at the importance of the quality of the advertisement. In part two, we’re going to look at how you can maximise the placement of your listing and the benefit of tracking your listings.

Maximising Leads from Portal Sites – Part 1

To maximise leads, agents need to think about two things – the quality of the advertisement and the positioning of that advertisement on the portal site. In part one of this article we’re going to look at the quality of the advertisement.

Photos are king

January 20, 2009 By Jo 2 Comments

It may be cliched but photos really do tell a thousand words when it comes to advertising properties. And many people make judgement calls based solely on a single image in a line of search results, giving your property only one chance to make a great impression. So it’s imperative you get it right first time, every time.

Making Photos and Videos Work Harder

To get fantastic photos and footage you don’t need to be an expert photographer, tech guru, or lug a video camera and film around with you. All you need is a wise investment in some select digital equipment, and some easy to use software. There are loads of companies willing to lend a hand, so to begin with, we’ve chosen just a few: virtual tours, panorama photos, and a new zoom in on the detail function.

US Ad Spending to Move to Mobiles