In an era when social channels such as Facebook and Twitter are growing at such phenomenal…
Email Newsletters: How Does Yours Stack Up?
July 22, 2010 By 1 Comment
AdWords Tips from Google
May 10, 2010 By 1 Comment
If you’re a fan of Google’s AdWords and you have one a half minutes to spare, you might want to check out this latest video that gives some handy tips for AdWords campaigns.
Why Content Matters
March 23, 2010 By 5 Comments
The word “content” is used so often these days that it’s easy to let it wash over you without thinking about it what it really means. But the fact is, quality content is central to any successful online marketing strategy.
Top 10 Tips for Online Press
November 19, 2009 By 1 Comment
Whether you’re launching a new product, aiming to grow your client base or simply looking to increase brand awareness, generating media attention can be invaluable in making your venture a success.
NFHA Targets “Rampant Discrimination” Online
August 21, 2009 By Leave a Comment
The US National Fair Housing Alliance (NFHA) has just released a report calling on Congress to put an end to “discriminatory” online housing advertisements by amending the Communications Decency Act of 1996.
Embellishment and Discrimination – the Great Unravellers
January 28, 2009 By Leave a Comment
Coming up with great ads week in week out can be frustrating. It’s easy then to see how imaginations can wander and ads can become outlets for frustrated creative writers! But a property advertisement should never ever contain a falsehood or ‘stretched truth’ and should be very mindful of crossing into discriminatory territory.
Writer’s Block?
November 25, 2008 By 2 Comments
What Makes a Good Property Ad
November 20, 2008 By 1 Comment
When puting a listing onto an agent or a portal site, it is important that the listing has enough information for the reader to make an informed decision about the property. If you do this, you will receive high quality leads from potential buyers and sellers.
There are a number of key elements that make up a quality listing. This entry looks at each of those key elements.
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