September 3, 2010
Make the most of your online advertising
Until recently, roost.com had been steadily expanding its presence as a US-based real estate search engine. But over the past few months, the people behind this website have been watching Facebook’s exponential growth, and changing their strategy accordingly.
Small businesses in the US are spending more on paid advertising and getting more online conversions than they were a year ago, according to a new report from online advertising company WebVisible.
US real estate marketplace zillow.com has just plunged its listings into the social web with the addition of a “share” button on its home details pages. The question is, how should agents make use of this feature?
Agents aren’t the only people in the real estate industry getting in on the growing location trend. Now, US-based listings website homefinder.com is starting up its own location-based marketing campaign.
realtor.com owner Move Inc. is catching on to the importance of social media for real estate agents, integrating new social features into the latest release of Top Producer 8i.
The latest US-based figures from Hitwise show Twitter is the fourth most popular online social network with a tiny market share of just over one percent.
a la mode, the US-based company behind the TourNarrator iPhone app for home tours, is expanding its “SureDocs” e-signature system to offer a version designed specifically for real estate agents.
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