US real estate agents are leaning heavily on email and many are taking up the social media challenge, according to the National Association of Realtors’ latest survey.
The NAR says more than six in 10 of its members have a personal website, while 89 percent say their firm has an online presence. 94 percent use email daily or nearly every day, 91 percent use computers, and 56 percent use smart phones with wireless email and Internet capabilities.
Perhaps the most significant change in US agents’ online marketing habits found by the NAR is the increasing use of social media. The survey found that more than half of NAR members now use online social networks, up from 35 percent in 2009.
Do you fit the profile of the typical NAR agent? If so, check out these articles to help you with your online marketing strategies:
Essential Inclusions for Your Website
Email Newsletters: Awareness, Loyalty, Leads
Golden Rules for Social Media ROI
Top 10 Tips for Online Branding
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- NAR Appoints Social Media Manager
- Over 65s Flock to Social Media in the US
- Survey: Social Media Can’t Reach Every Resident
- The Great Social Migration: Email Left Behind
- realtytrac.com Goes Social
- Sperry Van Ness Plans to Go Social
- Challenges and Opportunities on the Social Web
- Tech Trends from the NAR Conference: Part 7 – Social Networking
- New Social Tool for Aussie Agents
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