Tag Archives: mobile advertising
Tracking the Mobile Momentum
At the start of the year, we looked at what 2010 might have in store for real estate agents. One of our predictions was that a mobile presence will become a necessity for agents this year.
Mobile Websites: A Closer Look
The recent National Association of Realtors conference in San Diego highlighted a number of technology trends emerging in the world of real estate. One of these was the use of mobile Internet, and we looked into whether agents should create their own mobile websites or invest in a branded, downloadable application.
The important thing to consider when choosing between these options is who your audience is, and how they will use your mobile presence. The cost of developing a downloadable application might be appropriate if you targeting a large, tech-savvy audience. If, on the other hand, you don’t foresee a huge return on investing a branded application, stripping back your existing website to make it mobile-friendly might be more suitable.
One thing is clear: ignoring the mobile option is a risky strategy. Sales of Internet-enabled phones are increasing in Australia, the US, the UK and the Asia Pacific.
US Ad Spending to Move to Mobiles
A new US based report suggests mobile phones will see increasing investment from advertisers over the next five years, but another analysis raises doubts over whether consumer use will be able to keep up.
Centrl Offers Social Real Estate Search
Centrl describes itself as “a location based social network”. Along with information on the nearest venues, events and businesses, the free application also displays real estate listings.
Are Smartphones Smart Enough?
We haven’t talked much about mobile phones, smartphones or PDAs here yet. Their use in online marketing for the real estate industry tends to divide the room pretty quickly. Do they have enough smarts or is the screen just too small? Read here about a new application that may help agents use their phone effectively in the advertising process.
Small Screen – Big Opportunity
The Official Google Mobile Blog yesterday announced that Adwords advertisers can now target their ads to searchers using mobile devices such as iPhones and G1 and other mobile devices with full HTML web browsers. This opens up a whole new opportunity for advertisers who wish to target specific local mobile users – a fantastic opportunity for real estate professionals keen to reach their local audience.
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