Merry Christmas from Property Ad Guru!

Property Ad Guru would like to wish all our readers a very merry Christmas and a happy New Year. Thanks for all your comments and input over the last year. We hope you have enjoyed our articles.

We’ll be back from 4 January, 2010 with a new design, bringing you all the latest news and information on online advertising around the world.

Have a safe and relaxing Christmas break,

- The Property Ad Guru team.

Finding the Fold with Google

For those who run their own websites, keeping content above the “fold” – the place where a web page disappears below the bottom of a browser window – can be an important issue. Ideally, content you want to draw attention to will sit above the fold, giving visitors an incentive to investigate further before they bounce back to their search results.
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realtown.com Reaches 150,000 Users

realtown.com, a US online community that aims to cover all things real estate, has now passed the 150,000 registered users mark. Its current total is 153,858 members, which puts it slightly short of activerain.com’s total of 168,099 members.
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realtytrac.com Goes Social

US foreclosure marketplace realtytrac.com has introduced a social media element to encourage discussion amongst users.
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Looking for Realtors to Test a New Application – ListGlobally

The team at Classified Ad Ventures (owners of Property Ad Guru) has been working hard on a new product called ListGlobally. This application allows agents to advertise their listings on market leading property portals around the world.

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Seven Portals the Minimum: home.co.uk

The results of a survey from home.co.uk, a UK-based property search engine, show some interesting trends in the listing habits of UK agencies.
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Big Changes at zillow.com

We knew something was up at zillow.com when it posted a “site down temporarily” note on its blog on Monday.
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Tech Trends from the NAR Conference: Part 7 - Social Networking

Welcome to the final installment of our series on the top technology trends emerging from last month’s NAR Conference in San Diego.

In previous installments we looked at the rise of mobile access, low cost agent sites, video and virtual tours, the importance of local information, distribution to multiple portals, and most recently, the use of SMS and email based yard signs.

In this final installment we look at the continuing rise of social media and whether it really makes a difference to realtors.
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NAR’s Game Changers Announced

The US National Association of Realtors (NAR) has announced the 14 winners of its Game Changer Challenge, all of which will be fully funded by the NAR and guided by a panel of consultants.
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Discounted Tickets to Inman’s Real Estate Connect

Inman News’ Real Estate Connect conference is only 1 month away. This conference is the must attend conference for leading agents and bills itself as the place where technology meets real estate.

Over 1,300 people have already signed up for January’s conference ensuring that it will be a great place to spend the second week of Janaury.

Property Ad Guru has negotiated a discount rate with the team at Inman and if you want to save $100 off the list price, just register with the team at Inman and make sure you use the PPW promo code.

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