September 3, 2010
Make the most of your online advertising
Communication solutions provider frogpond.com has launched a tailored social network for the real estate community. It joins several other websites that are showing just how useful social networking can be for realtors and those in the property industry.
It seems Canada is leading the way with innovative agents grabbing onto any new technology they can find in order to sell properties and offer their knowledge and services. Realtor Kye Grace has created a 72 hour online open house. Is it a nutty stunt or a great idea?
The Independent Network of Estate Agents (INEA) have partnered with home.co.uk to provide a live feed of their agent listings to the UK portal. They’ve also been busy developing a portable shop front video screen called RemoteAgent, which was showcased at Inman Connect.
Coming up with great ads week in week out can be frustrating. It’s easy then to see how imaginations can wander and ads can become outlets for frustrated creative writers! But a property advertisement should never ever contain a falsehood or ‘stretched truth’ and should be very mindful of crossing into discriminatory territory.
How do you imagine the future of real estate search? It’s a big question, but one that needs answering! An essay competition from Onboard Informatics is seeking to uncover the answers.
Twitter – what is it and why can it be useful for us as real estate professionals? Have a read here about how to get started and how tweeting can be a great new way to connect with people and generate business.
Many real estate agents are turning to single property websites in an attempt to give them the edge over competitors and make the property stand out. And single property websites are definitely increasing in use and popularity according to figures released last week by one leading supplier.
We’ve talked here before about the use of video in advertising properties and whether it’s worth the time and money spent. Well I’ve recently come across a much more interesting example of how video can be used in real estate marketing – one that I think definitely has legs in terms of adding value to consumers as well as promoting an agency business. Bring on ‘vlogs’.
A new UK property website, estateagencyfeesdirect.com, is aiming to help UK estate agents gain access to new vendors. The site will also enable agents to market related services.
The Digital Property Group is in the process of unveiling a marketing analytics tool for its member agents. Called “Insight”, the tool will allow agents to monitor their traffic, and use the data to improve consumer marketing.
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